Concord, N.C. (April 24, 2012) – VeriFone will join Richard Petty Motorsports (RPM) as the primary sponsor on the No. 43 Ford for one of NASCAR’s wildest and most-watched races. The provider of secure electronic payment systems will be showcased on Aric Almirola’s Ford Fusion at Talladega (Ala.) Superspeedway for the May 6 Sprint Cup Series event.
The appearance will be the first NASCAR sponsorship for VeriFone, a San Jose, Calif.-based company that provides merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare industries. The company will announce additional at-track plans leading up to the race event.
“Talladega is a great race to have a new sponsor because all the action has fans’ non-stop attention,” said Almirola. “Everyone is glued to their seat watching to see what’s going to happen next, whether you’re sitting in the stands or at home in front of the TV. We hope everyone’s eyes will be on the No. 43 VeriFone Ford leading the pack and taking the checkered flag first.”
The sponsorship is the latest in a string of new partner announcementsfor Richard Petty Motorsports and an opportunity for fans to learn more about a company whose products and services they probably use every day.
“You might not realize it, but you probably swipe your payment card at the store or at the gas pump all the time on VeriFone products,” said executive vice president of marketing for RPM, Mike Hargrave. “And security is top priority for them, so you don’t have to worry about your personal information remaining secure. It’s always good to have a partner on the car that you actually know and trust in your daily life away from the racetrack.
The sponsorship is also the first for the team in the software category and first for VeriFone in NASCAR.
“The NASCAR fan base, especially at Talladega, is some of the most passionate of all sports,” said, Paul Rasori, senior vice president of marketing at VeriFone. “We feel this is a great opportunity to be a part of the excitement and also educate the fans about our products and services. We’re proud to announce this partnership with Aric and the rest of the Richard Petty Motorsports team.”
The Talladega race will air May 6 at noon (ET) on FOX.
About Richard Petty Motorsports:
Richard Petty Motorsports (www.richardpettymotorsports.com), co-owned by NASCAR Hall of Famer Richard Petty, Andrew Murstein and Douglas Bergeron, fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force and STP and Marcos Ambrose drives the No. 9 machine with primary partners Stanley and DEWALT. In addition, Michael Annett wheels the No. 43 Pilot Flying J Ford Mustang full time in the NASCAR Nationwide Series. The team is headquartered in Concord, N.C.
VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.