[media-credit name=”hometracks.nascar.com” align=”alignright” width=”220″]
[/media-credit]Launches Campaign To Cover Car With Twitter Handles
TORONTO – Inspired by their recent announcement, NASCAR Canadian Tire Series competitor Joey McColm decided to launch a Twitter drive in support of the Canadian Olympic Team’s branding campaign, “Give Your Everything.”
“I couldn’t agree more with the Canadian Olympic Team’s message to embrace the call to action of Giving Your Everything, in sport, school and day-to-day life,” said McColm. “I have the opportunity and the platform to help spread this inspiring message and hope to raise awareness of not only the sacrifices that our national team makes, but that great things can happen when all Canadians commit to “Give Your Everything.”
McColm, who will be competing in the NASCAR Canadian Tire Series event at Canadian Tire Motorsport Park just north of Bowmanville, Ont., on May 19 – 20, will show his support of the Canadian Olympic Team with two powerful elements. First of all, McColm’s race car will carry the campaign Twitter hashtag – #GiveYourEverything – on the quarter panels, hood and on the back. Secondly, anyone who tweets a link to the Canadian Olympic Team’s new YouTube video – “Relentless” – and includes the hashtag #GiveYourEverything will have their Twitter handle added to the car, as well.
“This is a great opportunity to create some well-deserved buzz for the Canadian athletes who will represent us in London this summer,” explains McColm. “What we accomplished in Vancouver in 2010 showed the world what Canadians could do and I hope to contribute in my own small way to keeping that momentum going for our athletes in London this summer. I hope that we completely cover my car with Twitter handles!!”
Friends, fans, family and supporters of the Canadian Olympic Team are urged to tweet the link and the hashtag and McColm will apply each and every Twitter handle to his race car. As Twitter handles get applied to the race car, McColm will be tweeting photos between now and race day.
For more information, please contact Joey McColm via email at team50@cm2c.ca, or on Twitter at @JoeyMcColm
Link to “Relentless” YouTube video: (http://www.youtube.com/watch?v=YanUMireS9s&feature=player_embedded)
