Kenseth Heads Into All-Star Weekend With New Sponsor

[media-credit name=”” align=”alignright” width=”224″][/media-credit]CONCORD, N.C. (May 17, 2012) — Roush Fenway Racing’s two-time DAYTONA 500 Champion, Matt Kenseth, is no stranger to success at Charlotte Motor Speedway.  The driver of the No. 17 Ford has won every race in the portfolio at the 1.5-mile track, including an All-Star Race victory back in 2004.  This weekend, Kenseth looks to add another feather to his hat at Charlotte as he premieres brand new sponsorship from Fifth Third Bank aboard his No. 17 Ford Fusion.

Kenseth will make his 12th start in this weekend’s Sprint All-Star race where he has earned four top five and eight top-ten finishes over the years.  Kenseth is also one of only four drivers who have won all three Sprint Cup races at Charlotte Motor Speedway, including both Nationwide Series events.  The only others to have achieved the same accolade include Jeff Gordon, Mark Martin, and Dale Earnhardt.

Earlier in the week, Kenseth helped to announce a multi-year marketing partnership with Fifth Third Bank which includes sponsorship on Kenseth’s No. 17 Ford for a total of four races this season.  The announcement took place at the NASCAR Hall of Fame in uptown Charlotte Monday morning and included Kenseth, Roush Fenway owner, Jack Roush, and several executives from Fifth Third Bank.

American Muscle

Practice for the 2012 Sprint All-Star Race will take place on Friday, May 18 at Charlotte Motor Speedway as Kenseth will take his No. 17 Fifth Third Bank Ford Fusion for its first laps on track.  The Sprint All-Star Race broadcast coverage will be aired on SPEED Saturday, May 19th with television coverage beginning at 7:00 P.M. EDT and radio coverage provided by the Motor Racing Network.

About Roush Fenway Racing:

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in the Sprint Cup and Nationwide Series with championship drivers Carl Edwards, Matt Kenseth, Greg Biffle, Ricky Stenhouse Jr. and Trevor Bayne. Celebrating 25 winning years in 2012, Roush Fenway is the leader in NASCAR marketing solutions, pioneering its exclusive Roush Fenway OnTrack sponsorship measurement services, motorsport’s first team-focused TV show and its award-winning social marketing channel Visit, become a fan on Facebook at and follow on Twitter at @roushfenway. For sponsorship inquiries call John Bauersfeld at 704.720.4621.

About Fifth Third Bancorp:

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $117 billion in assets and operates 15 affiliates with 1,318 full-service Banking Centers, including 105 Bank Mart® locations open seven days a week inside select grocery stores and 2,394 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 39% interest in Vantiv Holding, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2012, had $296 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the NASDAQ® National Global Select Market under the symbol “FITB.”  Fifth Third Bank.  Member FDIC.


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