[media-credit name=”bristolmotorspeedway.com” align=”alignright” width=”300″]
[/media-credit]BRISTOL, Tenn. (Wednesday, June 6, 2012) – Twenty-four properties stretching from East Tennessee to Southwest Virginia and Western North Carolina comprise the first group participating in the Bristol Motor Speedway Fan-Friendly Lodging Partnership Program for the IRWIN Tools Night Race in August.
A continued effort to help guests of BMS with the overall cost of a trip to Bristol, the Fan-Friendly Program includes properties that require reduced or no minimum-night stays at lower costs than previous years.
“The pricing options and payment plans we offer have created a tremendous response of appreciation from our guests,” said BMS General Manager Jerry Caldwell. “We added events to the weekend and made major changes to the race track. Still, the cost of coming to the races presents challenges to folks and we continue to hammer away in an effort to help.”
Prices for rooms at participating properties start at $35 and visitors are urged to check distance and research the property to determine which one best fits their needs.
The program has worked for the properties as well.
“Participation in the (Fan-Friendly) program in the spring resulted in bookings for us and we already have had people calling about the (August) race to see if we are offering the same discount,” said June Gilliam of the Baymont Inn and Suites in Kodak, Tenn. “We would love to offer the same discount.”
For a look at the properties, locations and prices, click here: http://www.bristolmotorspeedway.com/news_media/news_releases/601710.html
Announcement of the Fan-Friendly property list for August comes on the heels of the expanding camping initiative instituted in recent weeks by Caldwell. BMS officials intend to expand camping by up to 700 spots, some for as low as $50, for the IRWIN Tools Night Race weekend.
Those are not all of the initiatives in place to ease the challenges of lodging and travel for Bristol Motor Speedway guests.
NET Trans provides shuttle service to and from hotels and locations in the Johnson City area during events weekends at BMS. Those interested in this benefit can learn more here: http://www.nettrans.org/bms-connection/
“Lower costs, more options, shuttles to relieve the challenges of driving and finding parking, especially for our newer guests, all are programs we either created or on which we work with partners to enhance the Bristol Experience,” Caldwell said. “And we look to expand these programs every event.”
The August race week at BMS kicks off Aug. 22 with a doubleheader, which features the Volunteer 200 Camping World Truck Series race and the UNOH Perfect Storm 150 Whelen Modified event. On tap Aug. 24 is the Food City 250 Nationwide Series race, followed by the IRWIN Tools Night Race Sprint Cup event Aug. 25.
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company’s website at www.speedwaymotorsports.com.
