Joey McColm announced via Race Time Radio earlier this month that Canada’s Best Racing Team (CBRT) has formed some new partnerships with Parts Source, the Toronto Maple Leafs (TML) and Steven Mathews.
McColm announced in February at the Canadian Motorsports Expo that he will be running the full 2014 NASCAR Canadian Tire Series schedule for the first time since 2010.
“We’ve had a great winter here,” McColm said. “Since we’ve known that we were going to do this in December, it’s been non-stop work. We’re ready. I’m pumped for the green flag at Canadian Tire Motorsports Park and we’re ready to race now. I can’t wait to get out there.”
McColm revealed on Monday night that his No. 25 Dodge will carry the TML colors for the May 18th season opener at Canadian Tire Motorsports Park. This comes as a result of a partnership between CBRT, TML and Parts Source.
“It’s incredible,” McColm commented. “I grew up and wearing Maple Leaf jerseys. When this partnership came about and they said to go with it, we designed the car to look like the jersey and I can’t wait to be out there racing with the jersey on the car.”
McColm also announced that Steven Mathews will be driving a second car for the team at both CTMP races. The car will be numbered 87 with sponsorship from TSC Stores. Mathews is a regular of the Canadian Tire Series, having made 24 starts over the past five years. The New Liskeard, Ontario native made four starts last year, resulting in a pair of top-five finishes, including a third-place finish at Delaware Speedway.
As part of trying to connect with fans, CBRT is encouraging fans to use the hashtags #CBRT25 and #CBRT87 via twitter and Instagram. They’ve also created a social hub on their website – .
“It’s been a lot fun,” McColm noted. “We’ve been sharing this with everybody through our social channels. We’ve started an open line of communication with the fans, other teams, sponsors and media. We just wanted everybody to see and know and get a feel for this team and grow with us.”
Discussion should pick up across the social media channels as the 2014 NASCAR Canadian Tire Series season kicks off on May 18th at Canadian Tire Motorsports Park.