Regional Businesses Provide Strong Support During NASCAR All-Star Race Week

  • Regional businesses provide a plentiful sponsorship support during a week-long schedule of racing and entertainment events at historic North Wilkesboro Speedway during the prestigious NASCAR All-Star Race
  • All five of the NASCAR All-Star Race support events have ties to the Wilkes County community, including local brands Raymer Oil Company, Window World, and Reverend Sour Mash Whiskey. Frontier Natural Gas is from nearby Elkin, N.C. and prominent Wilkesboro brand Tyson is keeping its involvement through its Wright Brand Bacon taking over the entitlement of the NASCAR CRAFTSMAN Truck Series race
  • Wright Brand, Reverend Whiskey and Frontier Natural Gas are new partners for 2024

NORTH WILKESBORO, N.C. (April 30, 2024) – Several regional businesses are providing sponsorship support to the week-long schedule of racing and entertainment events at historic North Wilkesboro Speedway during the prestigious NASCAR All-Star Race week, May 14-19.

Three dynamic partners from the surrounding Wilkes County community, including Raymer Oil Company, Window World and Reverend Whiskey are joining Elkin, N.C.-based Frontier Natural Gas, and Tyson-owned company Wright Brand Foods to support events at North Wilkesboro Speedway during the NASCAR All-Star Race week.

Tyson Foods, which has maintained a major relationship with the iconic short track for decades, is keeping that presence alive by returning with its Wright Brand Bacon brand to lead the way as the entitlement sponsor of the NASCAR CRAFTSMAN Truck Series race on Saturday, May 18. Tyson purchased the Vernon, Texas-based meat-packing company in 2001. The highly-anticipated Wright Brand 250 will be broadcast live on FS1 and MRN Radio. NASCAR CRAFTSMAN Truck Series stars Corey Heim, Ben Rhodes, Nick Sanchez, Rajah Caruth, Christian Eckes and Grant Enfinger will be among those battling for the victory when the green flag drops at 1:30 p.m. ET.

Raymer Oil Company is returning to sponsor All-Star Friday on May 17, which will feature practice sessions for both the NASCAR Cup and CRAFTSMAN Truck Series teams, the NASCAR Pit Crew Challenge presented by Mechanix Wear, as well as a concert by popular country music performer Neal McCoy. Raymer Oil operates Fast Phil’s convenience stores and IGA Marketplace grocery stores, the Official Grocery Store of North Wilkesboro Speedway.

Window World provides homeowners with quality window replacement and exterior doors through 200 locations nationwide. Based in North Wilkesboro, Window World is continuing its successful partnership with the track as sponsor of the Window World 125. The zMAX CARS Tour Late Model Stock Car race will take the green flag on May 15. The defending winner of the last year’s event is Brendan “Butterbean” Queen.

Revered Sour Mash Whiskey, located in Wilkesboro and produced by Call Family Distillers, offers a taste profile of ripe red apples, cinnamon rolls, raisin cake and fresh ginger to give way to flavors of roasted pecans, tart cherries and charred orange peel. The popular brand is partnering with North Wilkesboro Speedway to sponsor the zMAX CARS Tour Pro Late Models in the Reverend 100, scheduled for May 14.

Finally, Frontier Natural Gas, from nearby Elkin, N.C., specializes in providing safe, reliable natural gas service to residential, commercial and municipal customers in the area, will serve as the sponsor for the Hauler Parade that will officially welcome the NASCAR Cup Series transporters back to North Wilkesboro for the NASCAR All-Star Race. The Hauler Parade presented by Frontier Natural Gas, will be a part of Thursday’s downtown celebration on May 16 from 4-10 p.m.

“Local businesses across this region have a special history with this iconic racing facility as well as the extended community,” said Jessica Fickenscher, the executive director of the NASCAR All-Star Race at North Wilkesboro Speedway. “We are thrilled to once again partner with such an enthusiastic group of companies who are providing incredible support for the races and entertainment taking place during NASCAR All-Star Race week.”

TICKETS:

Single-day tickets, camping and parking for all NASCAR All-Star Race week events can be purchased online by visiting www.NorthWilkesboroSpeedway.com. Fans shopping for the best value can purchase a five-day, NASCAR All-Star Race week ticket package starting at just $229. The package includes all NASCAR Cup Series, NASCAR CRAFTSMAN Truck Series and zMAX CARS Tour races, qualifying and practice sessions, plus Neal McCoy, Tim Dugger and Warren Zeiders concerts and the NASCAR Pit Crew Challenge presented by Mechanix Wear.

MORE INFO:

Fans can connect with North Wilkesboro Speedway and get the latest news regarding NASCAR All-Star week and North Wilkesboro Speedway by following on Twitter and Instagram or becoming a Facebook fan.

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The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of SpeedwayMedia.com

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