WYNNEWOOD, Okla. (August 21, 2026) — Elite Motorsports, the largest professional operation in NHRA Championship Drag Racing, announced a dynamic partnership with Polaris, a global leader in powersports. The collaboration bridges high-performance drag racing with off-road adventure, through storytelling, influencer activations, and behind-the-scenes content to engage motorsports fans and new lifestyle audiences alike.
Polaris branding will be integrated across Elite Motorsports’ multi-category lineup. This includes the Pro Stock machines of six-time world champions Erica Enders, and Jeg Coughlin Jr. as well as Troy Coughlin Jr., Aaron Stanfield, Greg Stanfield, and Stephen Bell, and the Top Fuel dragster driven by motorsports icon Tony Stewart.
The partnership extends beyond traditional trackside logo placement, leveraging social and digital channels to highlight life off the quarter-mile. Fans can expect behind-the-scenes and lifestyle features, along with creator collaborations with influencers outside of traditional motorsports.
“Elite Motorsports is built on performance both on and off the track. Whether we’re on the starting line or out on the trails, our team and partners are constantly pushing limits,” said Richard Freeman, owner and President of Elite Motorsports. “Polaris is the gold standard when it comes to powersports, so bringing them into the Elite family of partners is a perfect fit. We look forward to growing our partnership with Polaris, hosting them in our Elite All Access hospitality where we can build real business-to-business opportunities, and collaborating to produce lifestyle content that extends our reach far beyond the drag strip.”
“Elite Motorsports has created more than a team. They’ve created a passionate community that brings people together through a shared love of racing and the outdoors. That’s the kind of connection Polaris believes in.,” said Holly Spaeth, Vice President, Brand and Powersports Marketing, Polaris. “We’re proud to partner with an organization that creates meaningful experiences for fans, athletes and families, and we’re excited to find new ways to engage people both at the track and beyond it.”
Elite Motorsports will debut Polaris branding across its Mission Foods NHRA Drag Racing Series vehicles beginning at this weekend’s NHRA Brainerd Nationals at Brainerd International Raceway August 21-23. Cross-promotional digital campaigns, creator activations, and behind-the-scenes video features will rollout across Elite Motorsports and Polaris digital platforms throughout the remainder of the 2026 NHRA season.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) has been defining and redefining outdoor adventure since 1954. Polaris delivers industry-shaping off-road vehicles, snowmobiles, boats, military, quadricycles, and commercial transportation vehicles, along with an expansive portfolio of parts, garments, and accessories. Its lineup includes some of the most iconic brands in powersports including the RANGER, RZR, Polaris XPEDITION, Bennington pontoons, Slingshot, and more. Headquartered in Minnesota and serving customers in nearly 100 countries, Polaris continues to set the standard for performance, quality, and unmatched service. Explore more at www.polaris.com.
About Elite Motorsports
Elite Motorsports, LLC is the leader in motorsports transportation needs. With a large inventory of new and used trailers, motor coaches, semi-transporters, and more, the experienced team at Elite Motorsports works tirelessly to deliver tailored racing solutions for each customer’s changing needs. The team at Elite Motorsports understand how to meet the needs of each customer because they are out there too, drag racing alongside their customer base. Elite Motorsports operates the largest professional drag racing team in the NHRA featuring Pro Stock drivers Erica Enders, Jeg Coughlin Jr., Troy Coughlin Jr., Aaron Stanfield, Greg Stanfield and Stephen Bell. In 2026, Elite Motorsports debuted its Top Fuel operation featuring Tony Stewart behind the wheel. Royce Lee Freeman and Mike Lomas represent Elite Motorsports in Competition Eliminator and Shane Gray will join the team in 2027 driving in the NHRA Pro Mod series. As the tentpole organization among the Elite family of brands, Elite Motorsports has a solid reputation within the world of motorsports and beyond. Each drag racing operation is different and the folks at Elite Motorsports pay attention to the details that matter.
