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Elliott has been named NMPA Most Popular Driver presented by Hooters

Photo by Simon Scoggins for Speedwaymedia.com

NASHVILLE, Tenn. – Chase Elliott might have had a disappointing end to the NASCAR Cup Series season, but his fans continue to make their support loud and clear.

For the fifth straight year, Elliott has been named NMPA Most Popular Driver presented by Hooters, the only major NASCAR award determined solely by the vote of race fans. Elliott, who finished fourth in the championship standings, was announced as the winner during the NASCAR awards banquet celebrating the 2022 season.

Elliott’s father, NASCAR Hall of Famer Bill Elliott, holds the record for the most award wins at 16. Dale Earnhardt Jr. won the award 15 times.

With the younger Elliott adding to his streak, the Most Popular Driver award has been presented to either an Elliott or an Earnhardt for 32 consecutive years.

Alongside Elliott were his three Championship 4 rivals (Joey Logano, Ross Chastain, and Christopher Bell) among the top 10 vote-getters for this year’s award. Also in contention were Ryan Blaney, Alex Bowman, Kyle Busch, Kevin Harvick, Kyle Larson, and Martin Truex Jr.

The NMPA Most Popular Driver Award is one of the longest-running awards presented annually by the National Motorsports Press Association. It is the only major NASCAR award to be determined solely by a fan vote.

3 Steps to Develop a Winning Strategy for Car Dealerships

After the COVID-19 pandemic, selling vehicles has become incredibly difficult. For that reason, car dealerships have begun to search for creative solutions to boost their conversion rates. Over the past few years, to say that customer behavior has changed would be an understatement.

Nowadays, individuals prefer to browse and purchase items through their mobile phones from the comfort of their homes. Now that does not mean that car dealerships should close their shops, but it’s high time that some changes are implemented in the industry.

However, one of the toughest challenges dealerships face is gaining the trust of their leads. There are a lot of tactics and strategies they can implement so that they can offer excellent customer service and in turn, gain trust through word-of-mouth marketing. 

This post focuses on a much broader topic than just customer service. Below you will find everything you need to develop a winning car dealership strategy that will help you drive more sales.

Embrace technology and its advancements

Technology allowed car dealerships to offer the best services they can. Nowadays, a car dealership is not just a place where individuals go to purchase cars, but also a place where they can learn about upcoming makes and models and compare prices.

Of course, technology is not only beneficial to customers. Car dealerships use state-of-the-art software platforms such as Taq auto to keep track of their inventory and help customers get all the right information they need to make a purchasing decision. Many modern businesses now look for ways to move the entire sales process online. This shift helps dealerships reach people who want to buy a car without visiting a physical lot. Using a platform like MotorDesk makes it easier to manage things like finance applications and part-exchange deals from one place. These systems help bridge the gap between a simple website and a full digital showroom. It gives the buyer more control over their purchase while keeping the dealer organized.

There are other tools that help car dealerships boost sales. Those tools are powered by AI, and with this type of help, dealerships can create perfectly personalized offers that make it hard for a prospect to say no.

In addition, features such as live chatbots can enhance the overall customer experience, so don’t hesitate to embrace technology and its benefits.

Tap into your customer’s needs

Knowing what your customers want from a dealership, will make it a lot easier for you to tweak your strategy for the better. For this reason, you should always read client-provided reviews online for your business and also competitors.

This way you can see what your competitors are using to pique clients’ interest and what they are doing wrong so that you can avoid it. You can also identify which problem your clients have when it comes to vehicle purchases. When you can pinpoint that, you can prepare better offers or affordable deals which they will be delighted to accept.

Be frank with your clients and never mislead them. Dedicate your time to them and their needs and provide them with all the information regarding the contract, the vehicle performances, and features so that you allow them to enjoy your professional services.

Retarget customers effectively

Not all of your clients will make a purchase as soon as they enter your dealership. The same goes for your mobile traffic. You will have to think of ways to bring them back in-store or in-app to make that purchase.

The best way to do this is by utilizing effective lead capture. Collect the emails of your prospects and then handcraft newsletters specific to their needs. First and foremost, you should quiz them to find out their needs and expectations of vehicles. Once you have that information, ask them to provide you with their email so that you can retarget them later on with newsletter and follow-up emails.

This way, you will never have a problem selling out your whole inventory and losing out on hot leads. But for lead capture to happen in-app, you will need the help of tools. Popups are a great way to collect leads and you should not hesitate to use them. Attach a nice lead capture form and incentivize your mobile traffic prospects to supply you with their email.

Bottom line

If you follow the tips we outlined in this post, you will have no problem running a successful car dealership. Keep up with the latest tech trends and ensure that your client always receives only the best.

That being said, capitalize on every opportunity and work hard to convert leads into customers with follow-ups.

The best electric cars for your long-distance journeys

With more drivers looking to become environmentally friendly and lessen harmful gas fumes entering the atmosphere, drivers want a variety of options to choose the best possible electric vehicle that can handle longer distances. 

There is a range to choose from, whether it might be on the cheaper or more expensive side of the spectrum, with something to suit everyone. With a variety of sizes to suit all, and different interior designs, whether you go for comfort or style, find your perfect match here.

This article will focus on giving you a few options on the best vehicles for those longer journeys, leaving you time to go ahead and insure your electric car and purchase all of the relevant coverages.

Volkswagen ID 3

Buying an electric car is so much better for the environment and also saves gas money. A great option to suit environmental changes is this Volkswagen car. This vehicle combines practicality and high-tech features, to make for a brilliant choice. It serves as an easy drive, with an impressive 338 miles of range. Not only this but this vehicle can be charged up to a speed of 125kWh, ensuring that it only has to be plugged in for 30 minutes to charge the battery up to 80%.

Hyundai Ioniq 5

This cool, 80s-themed car, doesn’t just win on looks. With a roomy interior, its 303-mile range limit for the rear-wheel drive versions makes it a great choice for a long-range electric car. Thanks to its massive 77.4kWh battery pack, it can cover great distances, with the choice of a smaller battery (58kWh) for anyone who prefers this. Being an electric car, the Hyundai Ioniq 5, also takes steps to become environmentally sustainable in other ways. The interior furnishing is eco-friendly, making sure to utilize plant-based fabrics and recycled plastic bottles.

Ford F-150 Lightning

If you prefer a pick-up style of car, then the 2023 Ford F-150 Lightning could be for you. By modifying the Ford’s best-selling F-150 model into an electric version, they were able to incorporate it into a vehicle that is already loved, just in a modernized and environmentally friendly version. The basic model offers 240 miles of range, whereas the longer-range version offers 320 miles. Being a popular choice of car already, why not explore the abilities of this electric pick-up today?

Tesla Model 3

You can’t possibly make a list of long-distance electric cars without including a Tesla. Looking at a cheaper model of this luxury brand, this option still incorporates the tech features of the well-known versions. This particular model will deliver around 138 MPGe (miles per gallon equivalent) within the city and 126 MPGe when highway driving. With its popular look and style, the Tesla Model 3 is definitely one for the tech lovers!

Polestar 2

Rivaling the Tesla is this cheaper Volvo model, which charges rapidly and serves as a sporty drive. The vehicle has a 69kWh battery that can handle up to 297 miles. With a classy, clean-cut look, it combines elegance with comfort. Offering 94 MPGe in the city and 84 MPGe on the highway, Volvo has leveled up in the competition of best long-distance electric cars, serving as a strong competitor amongst the others.

Once you’ve narrowed down your option for your choice of vehicle, it’s time to take the next steps and familiarize yourself with all things electric car insurance! With costly discounts and extra insurance coverage, there’s everything you would possibly need to know to enter the world of electric cars and become more eco-friendly. 

All-Star lineup to drive Cadillac V-LMDh at Daytona opener

Aitken, Dixon complete roster for the competition debut of car in endurance race

DETROIT (Dec. 1, 2022) — An all-star driver roster will represent Cadillac Racing in the 61st anniversary Rolex 24 At Daytona on Jan. 28-29, 2023, at Daytona International Speedway.

The IMSA WeatherTech SportsCar Championship season opener on the 2.56-mile, 12-turn road course will mark the competition debut of the sleek and powerful Cadillac V-LMDh in the new Grand Touring Prototype (GTP) class.

Cadillac Racing is pleased to announce that Jack Aitken and Scott Dixon will complete the Cadillac V-LMDh lineup for the first of four endurance races on the IMSA schedule.

Williams F1 reserve driver Aitken will co-drive the Action Express Racing-prepared Cadillac V-LMDh with 2021 IMSA champion Pipo Derani and Alexander Sims.

“All of us at Action Express Racing are thrilled to have Jack join our team as our endurance driver,” Action Express team manager Gary Nelson said. “We have won six IMSA Endurance Championships and five IMSA overall championships in the past nine years. Strong runs throughout the endurance events are critical for both championships. We are expecting great things in 2023 and with Jack’s help we can’t wait to get started on our sixth overall and seventh endurance championships.”

Four-time Rolex 24 At Daytona winner Dixon will again join Sebastien Bourdais and Renger van der Zande for the twice-around-the-clock event in one of the Chip Ganassi Racing-prepared entries.

“The Rolex 24 At Daytona is the most significant race of the IMSA schedule that happens to also be the first race of the year,” Chip Ganassi Racing director of operations Mike O’Gara said. “Scott brings a level of stability since he’s been with us for 20-plus years. He’s the steady guy who provides a good perspective to hop in the race car and give us a fresh, reliable outlook. He’s not an extra driver to get us through the 24-hour race. He adding to the program even though he’s only driving the car a few times a year.”

Earl Bamber, Alex Lynn and Richard Westbrook – previously announced for the Cadillac V-LMDh entry in the seven FIA World Endurance Championship races for 2023 – will co-drive the second Chip Ganassi Racing-prepared car at Daytona.

All nine drivers are scheduled to participate in the IMSA-sanctioned test Dec. 6-7 at Daytona International Speedway ahead of the Jan. 20-22 Roar Before the Rolex 24.

Aitken, 27, competed in the European Le Mans Series in 2022, driving for TF Sport in the LMP2 class, and competed in the GT World Challenge Europe Endurance Cup and ADAC GT Masters with Emil Frey Racing. He also made his Le Mans 24 Hour debut in LMP2 with Algarve Pro Racing. Aitken, the 2015 Formula Renault Eurocup champion, has been a Williams F1 reserve driver since 2020.

“The prospect of working with Action Express and Cadillac on the V-LMDh program had me gripped as soon as it became a possibility and working to make that a reality over the past weeks has only solidified my opinion that we’ll be taking on a fantastic calendar of events with an extremely motivated and top-level crew,” Aitken said. “It will be a true pleasure to represent a brand like Cadillac at a time when the endurance world is entering what many are calling a golden era of sports car racing. I cannot wait to start work with everyone, including my teammates Pipo and Alex, who’ve been very welcoming already.”

Dixon, a six-time INDYCAR champion and the 2008 Indianapolis 500 winner, will enter his 23rd season driving for Chip Ganassi Racing – the longest-tenured driver in team history.

He co-drove a Cadillac DPi-V.R with Bourdais and van der Zande in the Rolex 24 At Daytona and the Motul Petit Le Mans endurance races in 2022. Among his Rolex 24 wins is an overall title in 2020 in a Cadillac DPi-V.R.

“I find sports car racing very enjoyable, especially once you get into these endurance races you’re driving the car a lot. I just love driving cars and being a part of interesting and high-end experiences like these with Cadillac,” Dixon said. “It’s a great fit and ultimately the pure love of racing.”

Dixon drove the Cadillac V-LMDh for the first time last month during an endurance test at Sebring International Raceway.

“Being part of the endurance test with no real issues, it’s hit the ground well,” he said. “Good power and the drivability is really nice, which is what you’d expect from what Cadillac has done before with a normally aspirated V8,” he said. “Honestly, the car seems really reliable and ready to go. There are a lot of new systems to get used to and it’s a big car, but fun to drive.”

Cadillac V-LMDh roster for the 61st Rolex 24 At Daytona

Sebastien Bourdais, Renger van der Zande, Scott Dixon

Bourdais and van der Zande co-drove to three IMSA victories in 2022 and Bourdais earned four pole starts. … van der Zande co-drove a Cadillac DPi to victory in the 2019 and 2020 Rolex 24 At Daytona. He has 18 wins in IMSA – including eight with Cadillac Racing — and 21 podium finishes. … Bourdais, a four-time INDYCAR champion, returned in 2022 to the Ganassi team where he drove in its GT Le Mans program from 2016-19. He co-drove to victory in the 2014 and ’17 Rolex 24. … Bourdais has 10 IMSA victories. … Dixon, a six-time INDYCAR champion, is a four-time winner in the Rolex 24, including 2020 co-driving a Cadillac DPi-V.R. He co-drove with Bourdais and van der Zande in the Rolex 24 and the Petit Le Mans in 2022.

Earl Bamber, Alex Lynn, Richard Westbrook

Bamber and Lynn return as teammates for the second season with Chip Ganassi Racing. They co-drove a Cadillac DPi-V.R to victory in the Twelve Hours of Sebring in 2022. It was Lynn’s second win (2017) in a Cadillac DPi-V.R at the track. … He has competed in a partial WEC schedule since 2016, winning the LMGTE Pro class at Le Mans in 2020 and at Spa in 2017 and ‘18. … Bamber is a two-time winner at Le Mans as part of the Porsche LMP1 program. He drove to the 2019 WeatherTech Championship GT Le Mans title. … Westbrook co-drove a Cadillac DPi-V.R in 2022 for JDC-Miller MotorSports, placing third in Rolex 24, second at Sebring and third at Long Beach. He co-drove to an overall third-place finish at Le Mans in 2022.

Pipo Derani, Alexander Sims, Jack Aitken

Derani, the 2021 IMSA DPi champion and 2019 IMSA DPi Endurance champion, has six victories in a Cadillac DPi-V.R since joining Action Express Racing in 2019. … He and Sims enter their first race as teammates in the Cadillac V-LMDh. … Sims rejoins IMSA competition in upcoming season. He scored five race wins in GTLM class in 2017-18. He is a race winner in the FIA Formula E World Championship and past competitor in FIA World Endurance Championship with Chevrolet Corvette Racing. … Aitken competed in European Le Mans in 2022 for Racing Team Turkey in the LMP2 Pro-Am class with one victory and one pole. He made his Le Mans 24 Hour debut in the LMP2 class. Aitken, the 2015 Formula Renault Eurocup champion, has been a Williams F1 reserve driver since 2020.

About Cadillac

A leading luxury auto brand since 1902, Cadillac is growing globally, driven by an expanding product portfolio that features distinctive design and technology. More information on Cadillac appears at www.cadillac.com.

RACE OF CHAMPIONS “FAMILY OF SERIES” SCHEDULE UPDATE

RACE OF CHAMPIONS MODIFIED SERIES GETTING READY FOR A HUGE 2023 SEASON
Saturday, January 21, 2023 – Championship Celebration and over $50,000 in point fund awards Distributed –

Elma, N.Y. – (December 1, 2022) – Race fans and competitors will have an exciting 2023 season to look forward to for the Race of Champions “Family of Series” as dates are continued to be announced.

The Race of Champions Modified Series will once again have a marquee schedule and lead the way for the Race of Champions Family of Series beginning with the 72nd Annual Lucas Oil Race of Champions 250 on Saturday, April 22, 2023 at Lake Erie Speedway in North East, Pennsylvania. The 73rd Annual Lucas Oil Race of Champions 250 will take place on Sunday, September 17 at the beautiful speedway just off the shores of Lake Erie. The Series is also scheduled to visit other facilities throughout the Northeast with dates already at announced at Holland (N.Y.) Speedway on Saturday, July 9 and Chemung (N.Y.) Speedrome on Saturday, August 19 with the always popular running of the Rod Spalding Classic.

Race of Champions Management is in negotiation with several other facilities and will have more information shortly.

The Race of Champions Family of Series; Sportsman Modified, Super Stock, Late Model, “Rocket Performance 602 Sportsman Modified”, FOAR Score Four Cylinder Dash Series and the Race of Champions 602 Dirt Sportsman Modified Series all returning to the schedule for 2023.

Dates for these divisions have already been announced as early as September at Holland Speedway, Saturday, July 9. 2023 and Saturday, August 26 2023 as well on August 19 at Chemung. Each Series will play a role in Presque Isle Downs & Casino Race of Champions Weekend, Friday, September 15; Saturday, September 16 and Sunday, September 17, 2023 at Lake Erie.

The 2022 Race of Champions season will conclude on Saturday, January 21, 2023 at the Genesee River Restaurant and Reception Center in Mount Morris, N.Y., where all the Series Champions and special award winners will be honored at what has now become a traditional “gala” event where over $50,000 in cash and awards will be distributed to racers in recognition of their 2023 accomplishments.

More information will be available shortly in regard to the final Championship Celebration details.

The Race of Champions is a sanctioning body presenting Modified and Stock Car racing on asphalt and dirt surfaces throughout the Northeast, with events in New York, Pennsylvania and New Jersey with primary marketing partners Hoosier Racing Tire, VP Racing Fuels, Lucas Oil Products, MAVTV, MAVTV Plus, Airport Collision, Rocket Performance, Waddell Communications, Image X Design, Sherwood Racing Wheels, DirtTrackDigest.com and Speed Sport. The 72ndt annual Race of Champions weekend will take place in 2022 at Lake Erie Speedway in North East, Pennsylvania and is the second longest consecutive auto-racing event in North America, second only to the Indianapolis 500.

For more information, contact;

Race of Champions Media at media@rocmodifiedseries.com
Follow us on Twitter; Instagram and Facebook; @RoCModSeries or visit our website: www.rocmodifiedseries.com

Cadillac Racing achieves key development goals

All three competition V-LMDh race cars to be shown mid-January prior to the Rolex 24

DETROIT (Dec. 1, 2022) — Cadillac Racing’s all-new V-LMDh — the brand’s first electrified race car — has passed crucial testing and development milestones ahead of its competition debut at the Rolex 24 At Daytona on Jan. 28.

Cadillac Racing has logged nearly 12,000 miles (19,000 km) in on-track testing since July 2022. That included a 24-hour test at Sebring International Raceway in a Chip Ganassi Racing-prepared car and a shorter prescribed endurance test with Action Express Racing.

It was an ideal testing environment for the grueling 24-hour races at Daytona and Le Mans, according to Cadillac Racing Program Manager Laura Wontrop Klauser. Data collection from race-equivalent stints, including night running, and validating durability on the bumpy 3.741-mile (6.020 km), 17-turn circuit were among the objectives.

“To complete that endurance test was extra motivation for our team and provided a sense of accomplishment,” said Klauser. “We still have a lot to do in a short time, but we are at the point where we are fine-tuning many things.”

The new V-LMDh will compete in the IMSA WeatherTech SportsCar Championship and the FIA World Endurance Championship. Both series’ schedules include dates at Sebring International Raceway, including the WEC season-opening 1000 Miles of Sebring on March 17 and the IMSA Mobil 1 Twelve Hours of Sebring on March 18.

A Cadillac has won overall in IMSA at Sebring for the past four years, including a podium sweep in 2022.

Additional recent testing of the V-LMDh took place in October, immediately following the Petit Le Mans race at the 2.54-mile (4.09 km), 12-turn Michelin Raceway Road Atlanta. Cadillac Racing Assistant Program Manager Kalvin Parker said testing on the same racetrack under similar ambient and track temperatures, and within 36 hours of the event’s checkered flag, was very beneficial.

“For the drivers to go directly from the DPi to the V-LMDh on the same track was very helpful for understanding the limits with the new race car,” Parker said. “They’ve been at a few tracks, where they can compare the differences in weight and differences in power. The growth the teams have made from the first couple of tests, in terms of their comfort level with the cars, has been dramatic, as they push the systems and their understanding of the car further.”

On Dec. 6-7, development will continue with a final test on Daytona’s 3.56-mile (5.7 km), 12-turn road course, during IMSA-sanctioned mandatory tests for all manufacturers participating in the IMSA WeatherTech SportsCar Championship’s new Grand Touring Prototype (GTP) class for 2023.

The final competition Cadillac V-LMDh race cars, including their liveries, will be revealed online at Cadillac.com and on the Cadillac V-Series Instagram account in mid-January, ahead of the Roar Before the Rolex 24 At Daytona.

About Cadillac

A leading luxury auto brand since 1902, Cadillac is growing globally, driven by an expanding product portfolio that features distinctive design and technology. More information on Cadillac appears at www.cadillac.com.

THE LEGACY CONTINUES: GOODYEAR AND NASCAR ANNOUNCE THE CONTINUATION OF A HISTORIC RELATIONSHIP

Nashville, Tenn. (December 1, 2022) – With one of the longest-running relationships in racing history, The Goodyear Tire & Rubber Company and NASCAR today announced a new multi-year agreement renewing Goodyear’s position as the exclusive tire for NASCAR’s top three national series.

The agreement continues Goodyear’s designation as the “Official Tire of NASCAR,” as well as the title sponsor of the annual Goodyear 400, NASCAR’s Official Throwback Weekend Cup Series race at Darlington Raceway.

“From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every Goodyear Eagle race tire,” said Richard J. Kramer, chairman, chief executive officer and president at Goodyear. “Our performance on the racetrack plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next level.”

For nearly 70 years, NASCAR has served as a proving ground for generations of Goodyear Racing tire engineers, innovating, preparing and supplying tires that meet the most grueling and demanding conditions at the track. The unique technology that withstands and performs in race conditions also informs development and differentiates Goodyear’s consumer tires.

“Goodyear has been a trusted partner to the NASCAR industry since 1954, playing a critical role in our shared pursuit to deliver the best racing in the world,” said Steve Phelps, president of NASCAR. “For more than 25 years, Goodyear Eagle tires have been the only component that connects the stock car to the racetrack. Our continued partnership will allow us to push boundaries and innovate our racing product for generations to come.”

Goodyear and NASCAR’s nearly 70-year relationship is built on shared values of competition and innovation. As the sport evolved, so have Goodyear Eagle race tires, leading to the introduction of new tire technology like the racing slick in 1972, the radial tire in 1989, the multi-zone tread design in 2013 and the development of the 18-inch Goodyear Racing Eagle tire used on NASCAR’s Next Gen stock car. Fittingly, Darlington Raceway – one of the Cup Series’ oldest active tracks – is also home to the Goodyear 400 and many of Goodyear’s milestones in innovation, including the brand’s first official NASCAR tire test in 1954.

Goodyear produces more than 100,000 tires for NASCAR’s top three series every year, and each one is hand-built by Goodyear associates in Akron, Ohio – Goodyear’s global headquarters. To learn more about Goodyear Racing, visit www.Goodyear.com/Racing.

About The Goodyear Tire & Rubber Company

Goodyear is one of the world’s largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

Pennzoil® and Speedway Motorsports Incorporated Announce Long-Term Extension of Pennzoil 400 Entitlement at Las Vegas Motor Speedway

Nashville, December 1, 2022 − Today, leaders from Pennzoil and Speedway Motorsports Incorporated (SMI) announced a long-term continuation of the Pennzoil 400 Presented by Jiffy Lube NASCAR Cup Series (NCS) race at Las Vegas Motor Speedway (LVMS). The successful entitlement that first began in 2018, will continue to headline the 1.5-mile speedway’s NASCAR race in March.

“The Pennzoil 400 Presented by Jiffy Lube at Las Vegas Motor Speedway was an opportunity to build on our NASCAR heritage and start a new chapter in one of America’s most popular motorsports series,” said Bree Sandlin, Vice President, Shell Lubricants North America Marketing. “We’re grateful for the support and collaboration from SMI and the opportunity to build long-lasting relationships within the motorsports industry, with customers, and with some of the most loyal fans in all of sports – NASCAR fans. It also doesn’t hurt that two-time NASCAR Cup Series champion, Joey Logano, has won the Pennzoil 400 twice in his No. 22 Pennzoil Ford Mustang.”

Over the last five years, the race has traditionally hosted one of the first four events of the year, when fans are excited to cheer on a new seasons of NASCAR racing. In addition, the Pennzoil 400 has headlined a triple-header event with the NASCAR Camping World Truck and NASCAR Xfinity Series races occurring earlier in the weekend.

“Pennzoil and its Jiffy Lube brand have been amazing partners since they first came on board for our March NASCAR Cup Series race in 2018,” said LVMS President Chris Powell. “Today’s announcement is a testament to the strong relationship we have formed. Pennzoil has become synonymous with our spring NASCAR weekend, and we’re grateful to carry the Pennzoil name on that race for years to come.”

“At Pennzoil, our purpose is to progress engine protection and performance for drivers everywhere,” said Sandlin. “Las Vegas is a valued market for Pennzoil with significant brand activations around NASCAR and SEMA and in recent years the Pennzoil 400 consistently has some of the highest TV ratings and traditionally sell-out crowds, enabling our brand to have maximum exposure to race fans,” added Sandlin.

About Pennzoil
At Pennzoil, we are passionate about driving the future and are relentlessly innovating to help transform the motor oil category. Pennzoil is the first synthetic motor oil made from natural gas. Base oil made from natural gas is 99.5% free from engine clogging impurities, making it purer than crude. Pennzoil Synthetic motor oil gives you unbeatable engine protection[1].

Pennzoil Platinum extends the life of your engine and protects for up to 15 years or 500,000 miles guaranteed[2]. When you choose Pennzoil synthetic 0W Carbon Neutral[3] motor oils, you can now make a difference and reduce your emissions[4] too. The Proof is in the Pennzoil.

For more information about the full line of Pennzoil lubricating products, motor oils and filters, please visit www.pennzoil.com.

About Jiffy Lube
Jiffy Lube is the #1 national brand in the oil change industry, serving over 20 million customers each year at over 2,000 franchised service centers in North America. With the evolution of its business model, Jiffy Lube Multicare, the brand now delivers a one-stop shop for automotive maintenance services, including its signature oil change, brakes, batteries, tires and other services that consumers want and need. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell USA. Visit www.JiffyLube.com to learn more about Jiffy Lube and vehicle care.

About Las Vegas Motor Speedway
Las Vegas Motor Speedway is a wholly owned subsidiary of Speedway Motorsports. For more information, please visit www.speedwaymotorsports.com.

SPEED SPORT, Obsession Media Join to Launch Live Motorsports TV Network

Introducing SPEED SPORT 1
SPEED SPORT, Obsession Media and Top Industry Executives
Join to Launch Live Motorsports TV Network

MOORESVILLE, N.C. (Dec. 1, 2022) – SPEED SPORT, one of America’s oldest and most trusted brands in motorsports media, has partnered with the television network development group, Obsession Media, and a consortium of motorsports and television executives who have more than 100 years of collective experience, to launch SPEED SPORT 1.

With plans to deliver over 400 live events and thousands of hours of the finest motorsports content from around the globe each year, SPEED SPORT 1 will debut in spring 2023 across FAST (Free Ad-supported Streaming Television) and traditional linear platforms, presenting all variations of motorsports competition, news, information, behind-the-scenes action, lifestyle programming and documentaries.

The development team, with backgrounds at ESPN, Speedvision, Speed Channel, FS1, NASCAR, MTV, Disney and MAVTV, came together to develop a television network dedicated to live motorsports that is designed for the world’s most passionate fans.

Dan Teitscheid (pronounced Tight-shy’d), previously with MTV, ESPN, Disney and MAVTV, has been named president and general manager of SPEED SPORT 1.

“This is a unique opportunity to work with an unbelievably experienced and dynamic team of motorsports, TV and entertainment executives, all of whom have been directly involved in launching some of television’s most iconic brands. Together, we’re making SPEED SPORT 1 a one-of-a-kind network dedicated to live motorsports,” said Teitscheid, who is also president of distribution and development for Obsession Media.

“SPEED SPORT became known as the ‘Bible of Motorsports’ because of its in-depth coverage of all things racing, particularly under the guidance of the late, great Chris Economaki,” said Ralph Sheheen, president and co-founder, SPEED SPORT. “Now with SPEED SPORT 1, we’re bringing back the dedicated motorsports TV channel, complete with live content and racing highlights from around the world, covering the kind of events that made household names of A.J. Foyt, Mario Andretti, Jeff Gordon and Tony Stewart. SPEED SPORT 1 is television by the fans, for the fans, and Chris would’ve loved it.”

“Our goal since taking over the reins of SPEED SPORT has been to turn it into a complete motorsports media company, and now we’re fully realizing that with SPEED SPORT 1,” said Joe Tripp, CEO and co-founder, SPEED SPORT. “Together with Obsession Media, we’re going to apply the same authenticity and passion that made SPEED SPORT what it is today, and create a true motorsports destination network that appeals to both hardcore racing fans and viewers who are new to the sport. Motorsports is enjoying a global renaissance and SPEED SPORT 1 will deliver the content, highlights and insight fans of all forms of racing crave.”

“The Obsession Media partners and investors have a long history in live sports, which is mostly missing from current FAST channel lineups. We are thrilled to partner with the expert editorial resources of SPEED SPORT to create the definitive live racing channel and to welcome Dan Teitscheid to our executive team,” said Nick Rhodes, CEO, Obsession Media. “We have invested in scaling tools to package multiple channel offerings and look forward to SPEED SPORT 1 building on the success of our first brand, Outdoor America.”

Roger Werner, an advisor and investor to Obsession Media, is the former CEO of ESPN and Outdoor Channel Holdings. Werner founded Speedvision Network in 1995 before selling it to FOX in 2001, where it became SPEED Channel.

About SPEED SPORT:

Founded in 2011 by motorsports media veterans Ralph Sheheen and Joe Tripp, Turn 3 Media, LLC is the parent company of SPEED SPORT. With a portfolio of award-winning publications, digital media, streaming and television under SPEED SPORT and its partner brands, Turn 3 Media has become a leading motorsports media entity, creating and distributing credible, authentic motorsports content and marketing solutions. SPEED SPORT Network, its streaming division, is one of the largest grassroots motorsports streaming platforms, broadcasting more than 2,000 live events in 2022. For more information, visit SPEEDSPORT.com.

About Obsession Media:

Obsession Media is a content packaging company that exists to support what you love. We celebrate the only real choice you have in life – how to spend your free time. Obsession Media represents a portfolio of enthusiast content assets, designed to deeply connect with people who are passionate about their interests, activities and lifestyle. We create FAST channels and assemble and distribute them on a proprietary IP platform. The partners at Obsession Media have vast collective experience and are responsible for creating some of the most recognizable TV brands for the sports, enthusiast and special-interest sectors.

SEXTON GATLIN RACING WINS ALL THREE NIGHTS OF HANGTOWN 100 AT PLACERVILLE

Grant Sexton does the cage dance after winning the lightning sprint car portion of the Hangtown 100. M&MRACINGPHOTOS.COM

(Lakeside, CA, November 29, 2022) Sexton Gatlin Racing drivers Grant Sexton and AJ Bender combined to win all three nights of the prestigious Hangtown 100 at the Placerville Speedway. In addition to the victories, SGR drivers also had two second-place finishes. The performances gave the Lakeside, California-based team five of the nine trophies passed out to lightning sprint car drivers in the three nights of action on the famous red clay banked quarter-mile oval.

Night #1

After making the trek up from the Bakersfield Speedway on Wednesday, SGR had four drivers ready to rumble on Thursday night. They were met by 22 other top drivers in cars from the California Lightning Sprint Car Series and Northern California’s BCRA. Soon to be 20-year-old Dalton Sexton got the ball rolling in qualifying when he turned in the second fastest time at 13.523. San Diego’s AJ Bender, who recorded three second-place finishes at Placerville for SGR at last year’s Hangtown, was the third-fast qualifier at 13.541. 18-year-old Grant Sexton was seventh quick at 13.894 and family patriarch Brent Sexton turned in the 10th quickest time when he stopped the clocks at 13.966.

The first eight-lap heat race at the three-day dirt racing fest saw Grant finish second after starting fourth. Brent started one spot ahead of his youngest offspring in the same heat and placed fifth. Dalton had no family members to deal with in heat race #2. The second fastest qualifier started sixth in that eight-lapper and finish eighth. SGR wrapped up its participation in the heat races when Bender came from sixth to second in heat race #3.

When the cars rolled down the hill to the racetrack for the 25-lap main event, 2021 POWRi Southwest Lightning Sprint Car Series champion Grant was starting on the pole. Bender was starting on the outside of the second row. Dalton was on the inside of row five and Brent had the worst starting spot for the team coming from the outside of the eighth row. Grant set the pace for the first six laps of the race. However, Bender had worked his way up to second, and just before a red flag due to a driver getting upside down, he relieved Grant of the top spot.

Bender’s tenure at the point only lasted three laps before another car drove underneath him for the lead in turn three. However, the new leader bit the cushion in turn two on the 11th circuit handing the lead back to Bender and allowing Grant to move up to second. Grant immediately closed in on Bender and started dogging him for the lead. He tried to race by on the inside on lap 17, but Bender fended off the advances. The teen kept the heat on and it looked as though it would be a fight to the finish, but Grant had issues with the turn two cushion on lap 21 and allowed Bender to pull away for a convincing win four laps later. Grant ended up second with Brent 12th and Dalton 15th.

“I totally forgot about last year, so thanks for reminding me,” Bender laughed when talented USAC mic man Drake York asked him about his feelings after finally winning following three runner-up finishes in 2021. “It is cool. I am finally glad to get one because running second three times sucked. The car is a little off and we are trying to figure it out. It is the first time I am in it. I have to give a big shout-out to Phil and Wyatt (Boczanowski). Wyatt drives it and Phil owns the car. They let the SGR team bring it up here so I could drive it. We were doing homework on it trying to figure it out. We still have some stuff to work on. This one pays less. I want to win the one on Saturday. I have to thank Phil and Wyatt again, the whole SGR team, and my wife and daughter at home.”

Night #2

Like the first night, 26 cars showed up for night number two of the Hangtown 100, and qualifying was the first thing on the agenda. A bad omen for the competition came when Thursday night winner Bender outqualified the field with a time of 13.341. Grant was the second quickest of the SGR cars when he timed in fourth fast at 13.644. Dalton’s lap of 13.884 was good for the 14th spot and Brent, at 14.321, was 19th.

The first eight-lap heat race on night #2 included three SGR drivers. They were Grant, who started fifth, Bender who started alongside his young teammate and Brent who was coming from seventh. The youngster got the best of his two teammates when he finished second in the heat. Brent advanced his position four spots to finish third and Bender ended up fourth. Dalton was up in the next heat race and was off the outside of the front row. Unfortunately, he ended up placing fifth. That meant he did not transfer straight into the A main and would have to run the semi. He was off the pole to start the semi and ended up third. That was good enough to punch his ticket into the main event with his three teammates.

Much to the chagrin of the competition, Bender was beginning the 25-lap main event on the outside of the second row. Grant was on the inside of row two with Brent beginning on the outside of the fifth row. Dalton, due to having to run the B main, started 17th.

Bender did not lead the first lap in his sleek, black #22 car but coming off turn #4 on the second circuit he took the top spot away and was basically unchallenged for the remainder of the race. He had few problems throughout the race with the exception of the lapped traffic at the very end but by that time he had established a huge lead and once again won by nearly ½ straight away. Brent charged up five spots in the main for his best finish of the weekend when he came home fifth. Grant, who later said he missed the setup on the night, ended up sixth and Dalton charged from 17th all the way up to 10th.

“Once I got in lapped traffic, I could hear cars everywhere so I was not sure where they (his closest pursuers) were at,” he told the crowd after the race. “I was really thinking it was going to be on the top, but it just kept working on the bottom. I just kind of stuck to my guns there. Its not the funnest going around the bottom for 25 laps, but it is fun talking to you at the end of the night. I will take it. Again like last night, I have to thank Phil and Wyatt (Boczanowski). This car is a rocket ship. They are trying to sell it so I am trying to make it look good. I have to thank Seth (crew chief Seth Kramer), Nita (Nita Gatlin from SGR), Brent (Brent Sexton from SGR), and all the SGR people for putting up with me. Seth is a one-man team overlooking four cars. So, he is earning his money. Thank you to my wife and daughter at home and to my family.”

Night #3

The final chilly night rolled around and the format was a bit different. There was no qualifying and no heat races. There were two 12-lap qualifiers lined up by points from the previous two nights. The way the drivers finished those qualifiers would determine where they started in the main event. There was also a last chance B main for the final starting spots in the 30-lap finale. Bender started on the pole for the first qualifier and ended up finishing third. That earned him a ticket straight into the last lightning sprint car race in California in 2022. Dalton was in the same qualifier, but he finished 10th after starting 7th which meant he had to go to the B main. Grant and Brent were in the second qualifier. Grant started on the pole and won the race and Brent started 4th and stayed there for the duration.

To get into the 30-lap main, Dalton was going to have to do some work in this semi. He was starting 9th and that meant he had to move forward. That is just what he did as he advanced four spots to finish in the fifth-place position.

Bender was on the outside of the front row for the main, That was a bad omen for the competition. Grant was coming from fifth. Brent had his colorful #44 in the eighth starting spot for the last race of the year with Dalton beginning in 15th.

After witnessing his winning performances on the first two nights, many in the crowd were surprised that Bender wasn’t leading going into turn number one. However, he eased their shock when he raced into the lead. Many in the crowd probably thought they were in for a snore fest once the 29-year-old commandeered the top spot. As it turned out it was anything but that.

Unfortunately, things did not go quite as well for newly crowned 2022 POWRi Southwest Lightning Sprint Car Series champion Brent. On lap four, a car clipped the inside berm and flipped. In the ensuing scramble caused by the tumbling car, Brent got clobbered by another competitor and knocked out of the race.

Bender led eight go arounds but got surprised when another car shot by him and stole the lead. That lasted for about 2 laps before Bender chased the new leader down and retook the top spot. Soon thereafter, chilly fans in the grandstands noticed Grant streaking toward the front. This one was about to get exciting in a hurry.

Even though he had retaken the lead, Bender, who was running the top, had his hands full with another driver who was rolling the bottom to perfection and battling hard for the lead. After several advances by his foe, Bender dipped to the low side of the track slowing his pursuer down. By that time though, he was about to have something else to worry about as Grant was coming on like a runaway freight train.

Much to the delight of the fans, Grant was pounding the cushion in a daring display that was reminiscent of his spectacular win at the Bakersfield Speedway on March 25th. The teen slid into second on the 18th circuit. The yellow came out two laps later and Grant was glued to Bender’s rear end for the restart. The race only got one more lap completed before another yellow flag came out. However, Grant had inched ahead of Bender at the conclusion of that lap. That put the teen in first place with nine laps to go.

Once the race began again, Bender launched a ferocious attack. For three straight laps, he dove to the bottom going into one and slid up the track only to find Grant alongside. Up against the cushion, the youngster would beat him back to turn three. Bender went to the top in one and two on lap 25 and it appeared that the fight was over and Grant was going to cruise to the victory. He moved away to a one-second lead and seemingly had everything under control. But somebody forgot to inform Bender. With two laps to go he came storming toward the front once again. On both lap 29 and lap 30, he threw massive slide jobs on his teammate trying to tear the lead away. But the kid held tough and went on to score a crowd-pleasing victory. Bender ended up second with Dalton coming home in the 12th spot. Brent getting clobbered by someone else saw him get credit for 20th.

“Everyone was around the bottom and I knew I wasn’t going to get them by following,” Sexton told the appreciative crowd. “Guess my balls were feeling a little swollen tonight because we were rippin’ the top. Honestly, trying to earn myself a midget ride out here and prove I am a driver. I couldn’t have done it without Seth (crew chief Seth Kramer), and everyone working on my cars, my dad, and my Nana. AJ, he’s taught me so much about racing with him. I hate to take his sweep away, but man, that felt good. I am always trying to beat that guy.”

“I think we missed the set up a little bit,” second-place finisher Bender told the fans. “I wasn’t expecting it to be this dry so I made some last-minute choices. I think they were a little off. Grant railed around me and I was like, ‘dang I gotta’ get up there and start doing it.’ I am glad Grant got it, and SGR is one and two and we get some more trophies to add.”

Sexton/Gatlin Racing would like to thank the following companies for making the 2022 season possible. Sexton Fire Protection, BK Wings, Johnny Motorhead, Troy Dirt, Victory Graphix, Swift Powdercoat, Maxima Oil, Automated Interior, and an extra special thanks to Scotty and Jimmy Keys. If you or your business wants to partner up with one of the most visible Lightning Sprint teams on the West Coast for the 2023 season, please call (619) 454-6945. You can also E-mail mailto:sextonfire@cox.net or mailto:sextonfire@gmail.com.

Sexton Gatlin Racing 2022 Schedule

March 5 Imperial Valley Raceway POWRi Wingless Dalton 1st – Brent 7th – Grant 15th

March 6 Imperial Valley Raceway POWRi Wingless Brent 1st – Dalton 3rd – Grant 4th

March 25 Bakersfield Speedway CLS Winged Grant 1st – Brent 8th – Dalton 17th

April 16 Ventura Raceway VRA Sprints Grant 1st

April 23 Imperial Valley Raceway POWRi Wingless Bezio 3rd – Brent 4th – Dalton 5th

April 30 Barona Speedway POWRi Winged Grant 1st – Brent 4th – Dalton 5th

May 14 Barona Speedway POWRi Wingless Dalton 1st – Bezio 2nd – Brent 3rd

May 28 Perris Auto Speedway USAC/CRA Sprint Cars Grant DNS

June 11 Barona Speedway POWRi Winged Grant 1st – Brent 2nd – Dalton 11th

June 25 Barona Speedway POWRi Winged Dalton 1st – Brent 2nd – Grant 3rd

July 9 Barona Speedway POWRi Wingless Brent 1st – Grant 2nd – Dalton 6th

August 6 Santa Maria Raceway CLS Winged Brent 1st – Dalton 15th

August 6th Santa Maria Raceway USAC/CRA Sprint Cars Grant 11th B Main

August 11 Norman County Speedway Minkota Nationals Winged Dalton 8th – Brent 13th – Grant 25th

August 12 River Cities Raceway Minkota Nationals Winged Brent 1st – Grant 9th – Dalton 11th

August 13 Greenbush Race Park Minkota Nationals Winged Grant 6th – Brent 11th – Dalton 13th

August 14 Minkota Nationals Minkota Nationals Winged Grant 1st – Dalton 15th – Brent DNS

Sept. 17 Perris Auto Speedway POWRi Winged Chiaramonte 1st – Brent 4th – Dalton 18th

October 1 Barona Speedway POWRi Winged Grant 1st – Dalton 4th – Brent DNS

October 8 Mojave Valley Raceway POWRi/CLS Winged Brent 1st – A.J. Bender 2nd – Dalton 3rd

October 8 Mohave Valley Raceway USAC/CRA Sprint Cars Grant DNS

October 21 Imperial Valley Raceway POWRi Winged Dalton 3rd – Grant 4th – Brent Horn 8th

October 22 Imperial Valley Raceway POWRi Wingless Brent 1st – Horn 8th – Dalton 14th

October 22 Imperial Valley Raceway Open Comp. Sprint Cars Grant 3rd

Nov. 15 Bakersfield Speedway BCRA/CLS Winged Brent 9th – Grant DNS

Nov. 17 Placerville Speedway BCRA/CLS Wingless AJ Bender 1st – Grant 2nd – Brent 12th – Dalton 15th

Nov. 18 Placerville Speedway BCRA/CLS Wingless AJ Bender 1st – Brent 5th – Grant 6th – Dalton 10th

Nov. 19 Placerville Speedway BCRA/CLS Wingless Grant 1st – AJ Bender 2nd – Dalton 12th – Brent 20th