NASCAR Cup PR

Matt DiBenedetto and the No. 21 Menards/Dutch Boy team, like all their peers in NASCAR’s Cup Series, will be in uncharted territory this weekend as the series races for the first time on the 14-turn, 3.6-mile road course at Daytona International Speedway.

BUBBA WALLACE, NO. 43 CAMARO ZL1 1LE, met with media via teleconference regarding today’s announcement of a multiyear sponsorship with Columbia Sportswear, which enlists Wallace as a brand ambassador and includes a primary sponsorship of the No. 43 Richard Petty Motorsports Chevrolet. Other topics discussed were the important things in his future, getting prepared for the Daytona Road Course race, how the team has progressed from a year ago, and more.

Driver Jimmie Johnson on preparing for the DAYTONA Road Course: “I am so excited for this weekend at Daytona. I have a lot of repetitions and a couple thousand miles on this track from in the seven Rolex races I’ve been able to compete in."

NASCAR will make history this weekend when it visits the Road Course at the famed Daytona International Speedway for a 65-lap race Sunday afternoon, a track only a handful of drivers in the field have experience at, and no practice or qualifying on tap. Jack Roush has 15 wins on road courses all-time, including five in the Cup Series.

Columbia Sportswear (Nasdaq: COLM), a leading innovator in active outdoor lifestyle apparel, footwear, accessories and equipment, is proud to announce a multiyear sponsorship with NASCAR Cup Series driver Bubba Wallace.

The race will be held on the same road course as the Rolex 24 at Daytona, North America’s premier race for sports cars.

It'll be interesting for sure to head to Daytona this week to race on the road course. Growing up watching the 24 hours, I think it'll be really cool to finally race there as a driver.

The NASCAR Cup Series (NCS) turns left and right for the first time this season at Daytona International Speedway, which will host a road course race for the first time in decades. The NASCAR Xfinity Series (NXS), NASCAR Gander RV & Outdoors Truck Series (NGROTS) and ARCA Menards Series (AMS) will also compete on the Daytona Road Course this weekend.

Acronis, a global leader in cyber protection, has joined 12-time NASCAR Cup Series champions Hendrick Motorsports to form a multi-year marketing and technology relationship that will run through June 2023.

Roush Fenway Racing has announced that Guaranteed Rate has signed on as a major partner with Ryan Newman and the No. 6 Ford Mustang.