With R. Lee Ermey serving as the Grand Marshal and Nicole “Snooki” Polizzi from MTV’s hit show, Jersey Shore originally selected to wave the green flag at the start of this weekend’s Sprint Cup race in Richmond.
Often we forget that as much as we love a sport there is ultimately a business model behind it. They are intrinsically connected whereas one cannot survive without the other.
As NASCAR’s last race of the “regular season” draws near, we can’t help but to be cognizant of the fact that Richmond’s September race always falls on or near the anniversary of 9/11.
This weekend Richmond International Raceway will play host once again to the “Last Race Before the Chase.” Since the introduction of "The Chase for the Sprint Cup" in 2004, Richmond’s September night race has served as the “regular season’s” finale.
Johnson nearly chased down teammate Jeff Gordon atAtlanta, but settled for second after ten laps of dramatic racing to close Tuesday’s rain-delayed race.
Jimmie Johnson has five straight titles, and he is again poised to add yet another finger bauble, but one man standing in his way operates out of the company's other shop.
Speedway Motorsports and Dollar Tree officials announced today the value retailer has been named entitlement sponsor of the NASCAR Cup Series (NCS) race at New Hampshire Motor Speedway (NHMS) and Official Value Retailer of Speedway Motorsports.
Tasca Racing delivered another weekend of measurable progress and competitive performance at the NHRA Southern Nationals at South Georgia Motorsports Park
The penultimate race of a historic 2026 Monster Energy AMA Supercross Championship traveled to the Mile High City for Round 16 of the Monster Energy SMX World Championship
The connection between racing fandom and real-world buying decisions is stronger than most people realize. It's not just preference. It's a measurable economic pattern.
