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Daytona is almost here; Elliott reveals new sponsor

Photo by Brian Lawdermilk/Getty Images.

Daytona is less than one month away and Elliott and Newman review new sponsors for their Cup season.  In the NASCAR Cup Series, the Daytona 500 qualifying is set for Wednesday, Feb. 10 and it will determine the front row for the 63rd running of “The Great American Race.” You will not see the mansion bet bonus code on the car, Adrenaline Shoc will be, however, it is something completely new and if nothing else it’s is a good enough reason to check it out.

The Duels (twin 150-mile events) will determine the remainder of the starting lineup.  The Daytona 500 will be on Sunday, Feb. 14, at 2:30 p.m. ET on FOX.

Also notable is that the majority of NASCAR Cup Series races won’t have practice or qualifying.  On Friday, NASCAR said that just eight of 36 points races would include pre-race activity due to the COVID-19 pandemic.

Adrenaline Shoc, Hendrick Motorsports and Chase Elliott team up

The performance-driven energy drink Adrenaline Shoc has joined the No. 9 Chevrolet Camaro ZL1 1LE team driver by defending NASCAR Cup Series champion Chase Elliott.  The two-year deal (2021-2022) will be a two-race primary sponsor and full-season associate sponsor.

The NASCAR Cup Series No. 9 Adrenaline Shoc Chevrolet Camaro ZL1 1LE will first appear on July 11th at Atlanta Motor Speedway and then on October 3rd at Talladega Superspeedway.

“I’m very proud to welcome A Shoc to Hendrick Motorsports,” Elliott said. “It’s a great time to have a new partner come into the sport and especially to join the No. 9 team. Their excitement level is on par with mine, which is really cool to see. It’s a new brand that fits me really well and a relationship we can grow. I’m looking forward to our first race together at my home track in July.”

Shoc is a preservative-free, zero sugar, zero chemical preservatives, zero crash, plant-powered natural caffeine blend is available in 10 great tasting flavors and is nationally distributed across the United States by Keurig Dr. Pepper.  For more information go to ashoc.com.

Kohler Generators joins Ryan Newman at Daytona

Kohler Generators has partnered with Roush Fenway Racing (RFR) as an anchor partner making its debut on the NASCAR Cup Series No. 6 Ford with driver Ryan Newman on Feb. 14 at the famed Daytona 500.  Daytona will be Newman’s 20th Daytona 500 start and has finished in the top-10 six times including the win in 2008.

“We are looking forward to getting back to Daytona this year, and bringing on Kohler Generators as the primary partner for our biggest race of the season is really exciting,” said Newman.

Kohler Generators will also serve as Newman’s primary partner for Atlanta (3/21), Darlington (5/9), Charlotte (5/30), Road America (7/4), Bristol (9/18), Talladega (10/3) and Martinsville (10/31).

“We are pleased to welcome Kohler to the Roush Fenway Family,” said NASCAR Hall-of-Fame owner Jack Roush. “We share the same pursuit of high performance in both of our fields, and I cannot think of a better place to kick off the partnership than Daytona.”

Paludo and JRM join forces in road course events

Miguel Paludo, a Brazilian native and six-time Porsche Carrera Cup Champion will return to the NASCAR Xfinity Series in the JR Motorsports (JRM) No. 8 BRANDT Chevrolet in three NASCAR Xfinity Series road course events in 2021.

Paludo will race at Daytona International Speedway Road Course on February 20th, then the Circuit of the Americas on May 22, and the final race at the Mid-Ohio Sports Car Course on June 5th.

“This is an amazing opportunity and it’s hard to put in words how grateful I am,” said Paludo. “Returning to compete in NASCAR has always been one of my top career goals. It has been remarkable to represent BRANDT Professional Agriculture in Brazil since 2015 competing and racing for championships in the Porsche Carrera Cup.”

Henry Repeating Arms Renews Sponsorship of Road America NASCAR Xfinity Race

ELKHART LAKE, Wis., January 12, 2021 – Road America officials recently announced that Henry Repeating Arms has renewed its title sponsorship for 2021, serving as sponsor for the NASCAR Xfinity Series 180 race. This year’s Henry 180 will run on Saturday, July 3. The event will air on NBC at 1:30 PM (CT). The official race hashtag will be #HENRY180. 

Henry Repeating Arms, headquartered out of Rice Lake, Wisconsin, with another large manufacturing facility in Bayonne, New Jersey, is the leading lever action firearm manufacturer and one of the top-five long gun manufacturers in the USA. 

“We’re thrilled to welcome our friends at Henry Repeating Arms back for what is assuredly going to be another great race this year,” said Road America President and General Manager, Mike Kertscher. “We couldn’t ask for a better partner to share July 4th weekend with, and we look forward to bringing all of the excitement of NASCAR to our fans.” 

“All of us at Henry Repeating Arms are excited to continue our race entitlement at Road America, our home track in Wisconsin. Racing fans in the upper-Midwest are very brand-loyal outdoor and hunting enthusiasts, and our rifles and shotguns fit perfectly with their interests and passions,” said Anthony Imperato, President of Henry Repeating Arms. “We are also proud to announce that the pole and race winners for the Henry 180 will each walk away with a custom Henry 180 Edition rifle for their accomplishments.” 

Fans are welcome and tickets are now available. Additional event details, ticket pricing, and camping information can be found at www.roadamerica.com or by calling 800-365-7223. Anyone 16-years-old and under is FREE with a paying adult at the gate. Racing runs rain or shine.

About Road America: Established in 1955, Road America is conveniently located between Milwaukee and Green Bay in Elkhart Lake, Wisconsin. The world’s best racers have competed at this legendary four-mile, 14-turn road circuit for over 65 years. Along with over 500 events held seasonally at the 640-acre facility, several major weekends are open to the public, which include the IndyCar Series, the MotoAmerica Series, three vintage racing events, numerous Sports Car Club of America (SCCA) events, the IMSA WeatherTech SportsCar Championship, and NASCAR. Road America’s park-like grounds offer amazing viewing opportunities, numerous camping options, fantastic concessions, and high-speed excitement to hundreds of thousands of spectators each year. Fans can also stay and play in cabins located conveniently on the grounds and find all sorts of souvenirs, collectibles, and apparel at the 7,500 sq. ft Paddock Shop. Affectionately known by many as America’s National Park of Speed, Road America can accommodate groups of all sizes including weddings and corporate events in the Tufte Conference Center. In addition to public race weekends, Road America offers a variety of group event programs including geocaching, disc golf, and off-road adventure tours, karting and the Road America Motorcycle and Driving Schools. For more information, visit www.roadamerica.com Follow Road America on Facebook, Twitter, Instagram or YouTube or call 800-365-7223

About Henry Repeating Arms: Henry Repeating Arms is one of the leading rifle and shotgun manufacturers in the United States and a world leader in the lever action category. The company motto is “Made in America, or not made at all” and its firearms come with a lifetime guarantee backed by award-winning customer service. The company is also known for its charitable endeavors under its Guns For Great Causes program, which focuses on sick children, both individual cases and children’s hospitals, veteran and wounded veteran organizations, Second Amendment and wildlife conservation organizations. The company currently employs 535 people and has 250,000 square-feet of manufacturing space in its Rice Lake, Wisconsin and Bayonne, New Jersey facilities. The company is named in honor of Benjamin Tyler Henry who invented and patented the Henry rifle in 1860 – the first repeating rifle, the lever action rifle, which is America’s unique contribution to international firearms design and is one of the most legendary, respected and sought-after rifles in the history of firearms. Visit Henry Repeating Arms online at www.HenryUSA.com, on Facebook at www.Facebook.com/HenryRepeating, and on Instagram @Henry_Rifles.

Contender Boats to Serve as Entitlement Partner for Upcoming NASCAR Xfinity Series Race at Homestead-Miami Speedway

Contender Boats 300 to be run on Saturday, February 27

HOMESTEAD, Fla. (Jan. 12, 2021) – Homestead-Miami Speedway and Contender Boats have been neighbors for more than 25 years and partners for the past 10.  Now, the two Homestead landmarks have taken their relationship to another level.

Contender Boats, a Homestead-based premium boat manufacturer, signed a multi-year contract to serve as the entitlement partner for the NASCAR Xfinity Series race at Homestead-Miami Speedway.  The 2021 race – the Contender Boats 300 – will be held on Saturday, February 27 and starts at 3:30 pm (FS1).    This will mark the second straight year in which Contender has been the entitlement partner for an Xfinity Series race at Homestead-Miami Speedway. The doubleheader weekend culminates with the NASCAR Cup Series Dixie Vodka 400 on Sunday, February 28. 

“Contender Boats not only is recognized as one of the leading boat manufacturers in Florida, but they have been a fixture here in Homestead for many years,” said Homestead-Miami Speedway President Al Garcia. “Our relationship with them dates back a decade, and we are excited that this entitlement will continue in 2021 and beyond.  They have been providing excellence in premium boats for 35 years, and we congratulate them on reaching this special milestone.”

Hosting the NASCAR Xfinity Series at Homestead-Miami Speedway is a tradition that goes all the way back to the initial opening of the track in 1995 when NASCAR Hall of Famer Dale Jarrett won the inaugural Xfinity Series event on the last lap after leaders Kenny Wallace, Hermie Sadler and Larry Pearson crashed, vying for the lead going into turn three. The track held two NASCAR Xfinity Series races last year, won by Harrison Burton and Chase Briscoe.

“Contender Boats is proud to be returning as the title Sponsor of the NASCAR Xfinity series race for the 2021 season at the Homestead Miami Speedway,” said Joe Neber, President of Contender Boats, which will also serve as the ‘Official Boat Manufacturer of Homestead-Miami Speedway.’ “We’ve had a long standing history with NASCAR and couldn’t be more excited about the partnership. Some things just fit together. We are looking forward to another fantastic race season and wish all the drivers a successful year.”

The venue will host a limited number of fans for both the Contender Boats 300 and the Dixie Vodka 400. Fans seeking tickets, as well as learning all safety protocol guidelines for the weekend, can visit www.HomesteadMiamiSpeedway.com or call 866-409-RACE (7223). Adult tickets start at just $35 for the Dixie Vodka 400 and $10 for kids 12 and younger. Kids get in free for the Contender Boats 300.

Fans can keep up with up-to-date happenings at Homestead-Miami Speedway on TwitterFacebook and Instagram.

About Homestead-Miami Speedway
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19).   In 2021, the Dixie Vodka 400 moves to the third race of the NASCAR Cup season on Sunday, Feb. 28, following two weekends of action at Daytona International Speedway.

About Contender Boats
Contender Boats is a Homestead-based premium boat manufacturer.  For more than 35 years, Contender has built hand-laid fiberglass hulls that ride like no other. Built for performance. Built to fish. Models are available from 25 to 44 feet. Contender boats have a legacy of exploring the open oceans of the world. From the marlin rich waters of the Caribbean islands to up and down the eastern seaboard and far beyond, you’ll find Contender Boats “Always In the Game.” To learn more about Contender Boats, visit https://contenderboats.com/  or follow on Facebook at  (Contender Boats Inc) and Instagram @contenderboatsofficial.

About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

AmericanMuscle Customer Builds | 2017 Mustang GT

Video Interview Inspires Future Mods

PAOLI, Pa. (January 11th, 2021) – AmericanMuscle (AM) has released its newest customer spotlight video showcasing a 2017 Mustang GT with a Stage 2 Whipple Supercharger delivering 600+ in horsepower. South Florida resident, Sean Moss chats virtually with AM’s Justin Dugan for the complete breakdown of all his appearance and performance upgrades. Mustang enthusiasts can head to AM’s customer builds page to see images and a comprehensive list of Sean’s modifications.   

AM host Justin Dugan says this is “one of the most well-thought-out and complete builds” he’s seen when it comes to S550’s. Beginning with the “heart” of the vehicle, Justin and Sean chat about his blower.  “It literally transforms the car to a whole new animal. It sounds different, it’s a whole new experience. It’s incredible.” says Sean.  His laundry list of mods includes a 3-inch cat-back exhaust, radial tires, smoked tail light covers, a hood scoop, and much more. The interior continues the inspiration with diamond-stitched custom seats, impressive digital upgrades, and carbon fiber accents. Viewers will see/hear this 2017 GT in action and find out what Sean has in store for his killer ride.

AM’s “Customer Build” video series is for Mustang enthusiasts who like to modify and drive, build and race late-model Mustangs. Sean’s yellow 2017 S550 Mustang is a head-turner that provides heaps of inspiration on a variety of appearance and performance mods.  AM plans to continue the series providing a place where Mustang owners and enthusiasts can connect, learn, and come away with a few ideas for their own build.  

View it here:  

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About AmericanMuscle

Starting out in 2003, AmericanMuscle quickly rose to be one of the leading aftermarket Mustang parts providers in the business. With the addition of Challenger in 2018 and Charger in 2020, AmericanMuscle provides the most sought-after parts, accessories, and fast shipping. Located just outside of Philadelphia, AmericanMuscle is dedicated to supporting the Mustang, Challenger and Charger communities with the highest level of customer service. Please visit http://www.AmericanMuscle.com for more information.

Mason Massey Returning to BJ McLeod Motorsports in 2021

TALLADEGA, ALABAMA - OCTOBER 12: Mason Massey IV, driver of the #33 Anderson Power Services/Generac Chevrolet, stands on the grid during qualifying for the NASCAR Gander Outdoor Truck Series Sugarlands Shine 250 at Talladega Superspeedway on October 12, 2019 in Talladega, Alabama. (Photo by Jared C. Tilton/Getty Images)

Douglasville, Ga. native embarks on second NXS season

MOORESVILLE, N.C. (January 12, 2021): BJ McLeod Motorsports (BJMM) announced today the return of Mason Massey to it’s driver lineup for the 2021 NASCAR XFINITY Series (NXS) season. Massey competed in 10 NXS events for the team in 2020.

Massey will make his season debut at his home track Atlanta Motor Speedway in Hampton, Ga., on Saturday, March 20, 2021 in the EchoPark 250. He will also run at least 11 additional events throughout the 2021 NXS campaign. He will also run a part-time dirt late model schedule when not competing in the NXS.

“We’re thrilled to have Mason (Massey) return to our team,” said team owner BJ McLeod. “Mason showed a lot of promise last year and I think he will surprise people this season. He has a very diverse racing resume and has proven to be a very well rounded race car driver. It’ll be another fun year for our 99 team with Mason a part of the driver lineup.”

BJ McLeod Motorsports will once again field three full-time NXS entries in 2021. In addition, BJ and Jessica (McLeod) have partnered with Matt Tifft to form Live Fast Motorsports (LFM), operating under the charter that Tifft and McLeod obtained alongside Joe Falk. LFM will field the No. 78 Ford Mustang in the NASCAR Cup Series in 2021 with a strategic partnership with Stewart-Haas Racing.

“Last season was a dream come true,” said Mason Massey. “To be given the opportunity to compete at this level of stock car racing is something that I dreamed about for a long time, and to be given the opportunity to continue racing at this level is so special to me. BJ and Jessica (McLeod) have made an even larger commitment and investment into NASCAR racing this offseason with the purchase of the NASCAR Cup Series team with Matt Tifft. As a driver, this is awesome to see and even more awesome to be a part of. I can’t wait to get on-track at Atlanta (Motor Speedway) in a few weeks and get to work!”

About Mason Massey  

Follow Mason Massey news and updates on www.masonmassey.com  and keep track of the latest announcements via social media on FacebookTwitter and Instagram . Sponsorship and other details regarding Massey’s 2021 NXS season with BJMM will be announced later. 


About BJ McLeod Motorsports

BJ McLeod Motorsports is owned by current NASCAR Cup driver, BJ McLeod, and his wife Jessica. For more information about BJ McLeod Motorsports, including sponsorship opportunities, please visit www.bjmcleodmotorsports.com. Follow along with the team on FacebookTwitter and Instagram.

CORVETTE RACING AT DAYTONA: No. 4 Corvette C8.R Zoom Transcript

IMSA WEATHERTECH SPORTSCAR CHAMPIONSHIP
ROLEX 24 AT DAYTONA
NO. 4 CORVETTE C8.R MEDIA AVAILABILITY TRANSCRIPT
JANUARY 12, 2021

Corvette Racing drivers Tommy Milner, Nick Tandy and Alexander Sims – teammates in the No. 4 Mobil 1/SiriusXM Chevrolet Corvette C8.R – met with members of the media during a Zoom conference call Tuesday to discuss the new-look lineup in the No. 4 Corvette for the IMSA WeatherTech SportsCar Championship, the transitions of Tandy and Sims into Corvette Racing, the outlook for the 2021 Rolex 24 At Daytona and other topics. FULL TRANSCRIPT:

TOMMY MILNER, NO. 4 MOBIL 1/SiriusXM CHEVROLET CORVETTE C8.R
THE OUTLOOK FOR ROLEX 24 AND 2021:
“There are lot of big changes on our side of the team with Nick and Alex. I’m excited about it. I’ve raced against those guys in GT for many years, and I know how tough they are as competitors. I’m happy I don’t have to race against them now and can race with them. I’m excited to get Year Two of this Corvette Racing program going again with the C8.R. Last year was a pretty big success with lots of race wins and the GTLM championships. We’re looking to equal that, and getting some of the highlight race wins is a pretty big program goal – Daytona, Sebring and beyond that. We’re looking forward to getting the season going again and seeing how it all shakes out.”

CHANGES WITHIN THE PROGRAM, INCLUDING BEING WITH NEW TEAMMATES:
“We had one test at the end of the year where both Nick and Alexander were able to get some laps in the car. That was good for them to get their feet wet, and as expected they both were quick. With those formalities out of the way, we can show up to Daytona for the Roar and the race and be focused on getting the car ready to go and not some of the house-keeping stuff that you try to take care of at the first test. They’re both such professionals and have been doing this for such a long time. There are details of driving a new car, which will obviously take them a couple of races to understand what the car wants and needs. From a pace perspective and a teammate perspective, both those guys have been great so far.
“There have been some changes within the team, but from our side and what we’ve seen, the difference as been none. Of course, Doug (Fehan) should be mentioned for sure. He’s been with this program from the beginning and is a guy who had a big role within Corvette Racing. His leadership and his role within the team have been very evident for a long, long time. The team and Chevrolet have shifted a little bit their programs and restructured them in some ways to encompass the racing side more under the engineering branch. There are lots of great people that are involved from the Corvette Racing side, the Chevrolet side and the Pratt Miller side. That hasn’t changed. There are lots of people who encompass Corvette Racing, and obviously Doug was a big part of that for a long, long time. He’s left his mark in many ways. His experience and who he is as a person will definitely be missed at the track. But he’s left a great legacy, and we can continue to push forward with the success that this team has been built on and continue that down the road.
“As of right now, that role (program manager) hasn’t been filled. There are lot of people on the Chevrolet side who have been part of helping run and been involved with Corvette Racing, and the same at Pratt Miller. Doug had an all-encompassing role in many ways. I think the aim is to fill that role by the end of the month and hopefully before the race.”

THOUGHTS ON GTLM COMPETITION FOR 2021:
“As always with this GT class, there are ebbs and flows with it. Some years we have nine or 10 cars racing and some years less than that. At Corvette Racing, fundamentally we of course enjoy that extra competition that we have had for many years. Missing the factory Porsche team is not ideal by any means, but still there is no reason to look past the WeatherTech guys. There will be some great drivers in that team looking for race wins. In some ways, they probably feeling like the underdog in some ways, so they will be working extra hard to try to beat us.

“Daytona will be a big challenge no matter what. That is our main focus for now. I would say the inner-team rivalry has grown over the years in many ways. We’ve seen in the past when it was just Corvette Racing in the GT1 class at that time that the racing was still pretty epic. Now without Fehan there, I think we can not have some inner-team contact on pit lane at Mid-Ohio as you saw one year there! More battles like what you saw at Daytona in 2016 where the two cars were racing nose-to-tail for the last hour-and-a-half of the 24-hour race with some great racing there. In some ways, we have to sort of race ourselves anyway. Both cars and both teams of drivers are always pushing ourselves constantly. So if we don’t have a lot of competition for the sprint races, once we go to Daytona, Sebring and Petit Le Mans and when we have more competition again, we will be on the top of our game. We will certainly be pushing hard to beat those 3 car guys throughout the year and certainly those Proton Porsche guys as well.”

LEARNING FROM SUCCESS OF THE NO. 3 CORVETTE IN 2020:
“Last year, both Jordan and Antonio were very consistent. We saw a couple of times at the start of races they were quite quick. So we’re learning lessons from last year and working with our engineer (Chuck Houghton) and understand why that was. So now with Nick and the two of us together – plus Alex for the long races – we’re trying to understand what those deficiencies were in some places, what they were doing differently and trying to find our own way with a few tricks and secrets here and there.”

IMPACT OF LMP3 INTRODUCTION ON GTLM BATTLES:
“I think it will be a similar experience to what we had with the Prototype Challenge cars from years past. It’s a little bit lower horsepower prototype car, oftentimes with guys who are a little less experienced at times. I can’t imagine having them on the race track will make it whole lot different than that experience. It will definitely make some things more challenging in some ways. With sports car racing and endurance racing, traffic ends up becoming a huge part of our race. Adding in those guys will add a little bit more trouble for us in the GT cars, but it will be the same for everybody. We will just have to learn to race with them and around them and understand where they are quick. As practice goes on, we will figure out which cars have good guys in them and which cars have guys that you have to be a little more careful of. Those are the kinds of details you find as the race weekend goes on.”

NICK TANDY, NO. 4 MOBIL 1/SiriusXM CHEVROLET CORVETTE C8.R
THE TRANSITION COMING INTO CORVETTE RACING:
“For starters, I’m looking forward to going racing again. We get a little bit of an offseason after what is normally Atlanta but last season was Sebring. There’s often a bit of testing. It’s been a pretty quiet lockdown winter, but I’m looking forward to getting going. Obviously, I’m racing in familiar surroundings in IMSA and GTLM, but of course I have a new car and a lot of new people to work with. From this point of view, I’m looking forward to getting going, getting to know new friends and hopefully win a load of big races, like Tommy said, with new teammates.”

TRANSITIONING TO A NEW TEAM AND ONE ELEMENT THAT HAS BEEN A PLEASANT SURPRISE:
“As Tommy mentioned, we had the opportunity to run a few laps at the back end of last year in the C8.R. I’ve been racing against the car for 12 months now. Compared to the previous cars I’ve been used to, it’s built to a similar set of regulations, runs a similar sort of tire and has similar power and weight. The thing that pleased me most is how natural the C8.R felt straightaway. There are, of course, many nuances and bits and pieces on how to extract time and consistency out of the car and the tires on which Corvette Racing compete. It felt pretty comfortable and familiar after a day’s running. This was a big positive for me.”

THE PROCESS OF MOVING TO A NEW TEAM:
“Of course it feels weird. I had been with CORE Autosport for seven or eight years now, working with a group of people that you get to know. Yes, we’d been through various different cars so this doesn’t change things going forward. We went through different scenarios where we’ve gone and raced at Le Mans with CORE before. The biggest change will be adapting to working with different people and within a team of people. In the end, when the chance came about to join Corvette Racing, it was an easy decision to make. Yes, I loved my family at CORE and Porsche, but at the end of the day there was no option to go racing in GTLM and IMSA, which has been my favorite race series and my favorite racing across the globe over the last 15 years. GTLM and GTE is super competitive; the cars are great, it’s factory against factory and its great competition. It didn’t take long to say yes and come to an agreement that we’d go forward. It is a new challenge – same series with a similar car but the challenge will come with slotting myself into a champion team and one that has been successful for the last 20 years. It’s something I’m looking forward to. It’s not just the driving that a driver does on track, it’s how you integrate yourself into a team and be part of a team that works together. I’m looking forward to that challenge and hopefully looking forward to a lot more winning in the future.”

CROSSOVER OF SPORTS CAR TALENT INTO NASCAR RACES:
“Honestly, I don’t see a lot of additional crossover. The way I see it, there are a lot less funded opportunities within stock car racing at the moment. It’s difficult for pro stock car drivers to get top-level drives. Even though there are a lot of road-course races, the guys that have a deal and have the opportunity to do the full season, they’ll do the full season. It’s not like it was 10 years ago when there would be additional cars entered for road course ringers. I don’t see that sort of crossover from our side. In sports car racing when there are additional entries at Daytona with four or five drivers per car, it’s great to include people that perhaps can’t do other races with it. This is great that we still have crossover. From my point of view, my joining Corvette Racing and Chevrolet was to win races in IMSA and championships. That is my full focus until we’ve done that and won four or five. But if the opportunity was there, I’ve said before I’m a fan of stock car racing. If it doesn’t impact any of the other programs we’re doing, I’d love to get involved.”

SPEEDING UP THE TRANSITION PROCESS WITH LIMITED TRACK TIME:
“Ultimately you can’t get better than track time. The good thing is that we have the Roar test, which is great. We have three days before we get into the race week. So you can’t beat track time. But on the back of this, one of the things I’ve been introduced to within Corvette Racing and Chevrolet is the Driver in the Loop simulator that we have in North Carolina. I’ve been there already and I’m due to go back before the race at Daytona. This is something that helps you get used to working with the race engineers, getting used to strategies and working on getting used to different things you can change within the car. Actually getting used to the car, driving it and getting comfortable going 200 mph at Daytona, it’s only track time. The good thing is that we have five days of testing at Daytona before the 24 Hours. Of course we have the qualifying race at the end of the Roar. Hopefully both Alexander and I can get some laps and work with Tommy to figure out how to get the best out of all of all us before we have 24 hours of practice in the race.”

DIFFERENCE IN DRIVING STYLE BETWEEN C8.R AND PORSCHE:
“There are slight differences. The thing with the 911s we had was the short wheelbase. As the cars got wider and wider, and with the team exploiting the aero, having a wide car with a short wheelbase does make a car edgy. This was one of the most pleasing aspects of getting into the C8.R. It has a slightly longer wheelbase so it’s slightly more stable in lot of places. This is just the basic architecture of the car. There are places where it’s a hinderance, but you look at the M8 which has an event longer wheelbase still. There are places where the short wheelbase helps – sometimes at Long Beach, for example. But it does make it edgy to drive sometimes. The Corvette was a breath of fresh air in some areas, to be honest. The consistency of how you can push the car is something I’m looking forward to exploit and not constantly being on the limit and going over it. It’s an endurance racing machine, and it’s designed for a reason: to be consistent and enable us guys as drivers to go out and push as hard as we can and try to limit mistakes.”

OUTLOOK ON 2021 GTLM FIELD AND CAR COUNT:
“It is what it is at the end of the day. We are still hoping BMW will run the full season. This is a potential. It only takes two cars to make a race. Even rallying with one car is pretty interesting sometimes. It is great that WeatherTech and Proton have gotten together and are committed to a full season. It’s like Tommy said: you take the good with the bad. I remember a couple years ago when Ford was there with Ferrari; it was the best GT racing in the world. Yes this year there’s a car drop, but that’s not to say that it will lead to any less intense racing on track. I’m looking forward to Daytona for the start where there will be a few good cars and lots of stuff going on with P3 involved also, and then Sebring as well. Hopefully we can get some of the WEC cars there also for the Super Sebring weekend. Then you have to look forward and get on with what’s in front of you.”

OPTIMISM ON A PERSONAL LEVEL GOING INTO 2021 ABOUT MOTORSPORT IN GENERAL:
“Yes, I am more optimistic than I was in June, let’s put it that way. It is great to see people committed to the LMDH and LMH categories. You have people, even though teams have left Formula E, you have manufacturers looking at that, plus Formula 1 through NASCAR, INDYCAR and sports car racing. We’ve kind of lost DTM which was probably the top-level championship in Europe, but that looks like it is taking on a new start and there are teams involved in that already. There are people who still want to go racing whether it is from privateers or manufacturers. As long as there are people who want to go racing then hopefully, once the tough days and tough times are behind us, people will want to go out and enjoy their motorsport again.”

ALEXANDER SIMS, NO. 4 MOBIL 1/SiriusXM CHEVROLET CORVETTE C8.R
BEING BACK IN GTLM WITH CORVETTE RACING:
“Ever since my participation in IMSA ended and going off to do Formula E, it was the single championship I was most driven to get back involved with. It absolutely was the top one that I’ve been involved in within GT racing that I’ve enjoyed. Competition-wise the tracks, the format of racing, competitors, everything about it is just fantastic. The opportunity to drive with Corvette was something that took very little time to consider. Having raced against them for a couple of years, you see the level at which they work as a team, the success they’ve had over the years. To join the program and be a part of that is a huge honor. Now I’m looking forward to getting into the nitty-gritty of going racing again. I’m really, really looking forward to getting back to Daytona.”

TRANSITIONING TO A NEW TEAM AND ONE ELEMENT THAT HAS BEEN A PLEASANT SURPRISE:
“Nick kind of stole my answer, but the fundamental thing that was ultimately a question mark as a driver is how you’re going to feel when you get in the car. In terms of dealing with the team, speaking to people and understanding how things work, you can do that before you drive. Getting in the car was the last remaining thing that was to be checked off and such. Doing the first couple of laps at Sebring, the car started making sense pretty quickly to me. By Day Two and going on another couple of runs, it was really impressive how good the car was in so many different phases of the corner. It takes a little bit of adjusting to it, as all race cars do. It wasn’t a surprise because the car won so much last year, but to verify my feeling of the car was good as well was nice.”

ON ADJUSTING DRIVING STYLE FROM FORMULA E TO THE CORVETTE:
“Driving a qualifying lap isn’t that much different actually. The tire takes some getting used to, but in terms of the fundamentals of driving a race car quickly, you’re still going through the same processes. There aren’t too many things that I would say would conflict in terms of jumping between two cars and series. It’s something I’ve done the last two years anyway. For me, jumping into a GT3 car is a little more difficult when you bring in ABS, but with the Corvette it should be pretty straightforward, within reason. It just takes a couple of laps to adapt. In terms of Formula E energy saving and strategy stuff you learn, there isn’t a huge amount that is massively able to be crossed over. Corvette always seemed to have a pretty good handle on that part of it, so I’ll work with the engineers on that as usual.”

HAS THE UK COVID LOCKDOWN IMPACTED LIFE MORE THAN THE LAST NINE MONTHS:
“The news just recently about having to have a negative test coming to the U.S. and another coming back to the U.K. as well is a small logistical thing that we need to sort out. There’s nothing radically different other than quarantine on return to the U.K. will be necessary. There’s not a huge amount that we’ve had to get our head around.”

ADDING A FACTORY GT PROGRAM TO FORMULA E EFFORT:
“It was honestly a factor in my Formula E situation. I was keen to pursue things with Mahindra because from the outset there was a clear position that they would be happy for me to do some GT racing and have no restrictions on manufacturers. That in it itself was massively appealing to me. I’m really enjoying my time in Formula E and I want that to continue, but at the same time I’ve done GT racing for many years. It’s so unique in the enjoyment you get out of it… the physical fatigue that you get in a 24-hour race. You just can’t replicate that in a sprint race. Knowing IMSA was the championship that I have enjoyed the most in GT racing over the years, it was my primary aim to get back involved. It obviously wasn’t just down to me picking and choosing where I go. It was fortunate timing that Corvette was interested in talking to me, and things moved quickly.”

DID YOU KNOW OPTIONS FOR GT RACING WITH BMW WOULD BE LIMITED, AND DID THAT INFLUENCE YOUR FORMULA E PLANS?
“This is talking about my Formula E situation, but it wasn’t part of my consideration in terms of my choice to leave BMW. I think the Formula E thing was rather separate, but one of the conditions in my head was that I wanted to be with a manufacturer that would allow me to do things like this and race GT cars at the highest level around this world if opportunities came up. The situation unfolded perfectly, to be honest, to add this program with Corvette Racing along with my Formula E racing. It’s an absolute dream to come true in terms of my racing interests.”
Team Chevy high-resolution racing photos are available for editorial use.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, available in 75 countries with nearly 4 million cars and trucks sold in 2019. Chevrolet models include electric and fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.

Yamaha Announces 2021 Side-by-Side and ATV bLU cRU Race Support

Yamaha Factory-Supported Racers and Increased Championship Payouts

MARIETTA, Ga., Jan. 12, 2021 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA, pledges over $130,000 in Side-by-Side (SxS) and ATV bLU cRU championship racing bonuses for the 2021 season. Yamaha’s bLU cRU program offers championship contingencies ranging from $500 ShopYamaha.com gift cards to receiving a new YFZ450R, and even increased payouts of up to $15,000 for qualified and eligible racers competing in select series with a 2019 or newer YXZ1000R, YXZ1000R SS (Sport Shift), or YFZ450R.

To kick off the 2021 race season, Yamaha is offering $10,000 in potential bonuses at the King of the Hammers (KOH) UTV race on February 4 in Johnson Valley, California. The top-finishing YXZ in the UTV class will earn $5,000, plus an additional $5,000 with a first-place overall win. The ULTRA4 Racing Series’ KOH competition is infamous for its punishing desert course through some of the roughest and most challenging rock and boulder sections of any timed event. Yamaha’s factory-supported race team competing alongside other YXZ bLU cRU challengers at this year’s KOH is Greaves Motorsports, comprised of the championship-winning drivers Johnny Greaves and CJ Greaves, along with BH Motorsports’ Brock Heger.

In the Championship Off-Road Tour, CJ Greaves will defend his Pro Stock UTV class title in his Greaves Motorsports / Yamaha / Monster Energy / Maxxis YXZ1000R at the legendary Crandon International Raceway, ERX Motor Park, Dirt City Motorplex, Langlade County Fair, and Bark River International Raceway tracks. New to the Championship Off-Road Tour for 2021, Brock Heger will challenge Greaves in the Pro Stock UTV class in his BH Motorsports / Yamaha / Weller Racing / Maxxis YXZ1000R while also competing in select Best-in-the-Desert events. Rodney VanEperen will compete in the Pro Mod UTV class with his Powersports 1 / Beyond Redline YXZ1000R, while also providing trackside support to all YXZ drivers in the series via Powersports 1. Yamaha is also expanding bLU cRU support in this series with the addition of payouts to eligible YXZ racers in the Sportsman and Pro-Am classes, finishing the season as follows:

 •   Pro-Am:     First $2,500, Second $1,500, Third $1,000
 •   Sportsman:      First $1,000, Second $750, Third $500

For 2021, Yamaha continues support in the SxS Sports “King of the Elements” series, an exhilarating multi-discipline series that tests drivers across three courses – dirt oval, short course, and ice and snow. Qualified bLU cRU racers in the Pro Production, Pro Mod, or Sportsman classes finishing the series on the podium will be eligible for the following payouts:

 •   Pro Production:     First $2,500, Second $1,500, Third $1,000
 •   Pro Mod:    First $2,500, Second $1,500, Third $1,000
 •   Sportsman:  First $1,000, Second $750, Third $500

On the ATV circuit, Yamaha will offer payout and prize opportunities – including the chance to win a brand new YFZ450R – to eligible participants competing in select classes in either the Grand National Cross Country (GNCC) or American Motorcycle Association (AMA) ATV Motocross (ATV MX) series.

Continuing a historic run in the GNCC series, longtime Yamaha factory-supported racing veteran, Walker Fowler, will defend his sixth-straight XC1 Pro ATV championship on his WFR / GBC / Fly Racing YFZ450R. An increased $15,000 bLU cRU racing bonus will be awarded to the 2021 XC1 Pro ATV champion, with additional contingencies offered to qualified YFZ450R racers finishing the season in the following GNCC classes:

 •   XC2 ATV:    First $2,500, Second $1,500, Third $750, Fourth $500, Fifth $250
 •   Junior A:   First $500 ShopYamaha.com gift card
 •   Junior B:   First $500 ShopYamaha.com gift card
 •   College A:  First $500 ShopYamaha.com gift card
 •   College B:  First $500 ShopYamaha.com gift card
 •   WXC:    First $500 ShopYamaha.com gift card
 •   All above GNCC class bLU cRU racers: Entered to win a new YFZ450R (MSRP $9,099)

Heading up the ATV MX’s AMA Pro class for Yamaha is the second all-time winning, seven-time champion, Chad Wienen, on his Wienen Motorsports / SSI / Fly Racing YFZ450R. Wienen looks to defend his title and capture the increased $15,000 championship bonus. Additional overall points contingencies for 2021 ATV MX classes are as follows:

 •   Pro-Am: First $2,500, Second $1,500, Third $750, Fourth $500, Fifth- $250
 •   Pro Stock:  First $500 ShopYamaha.com gift card
 •   Production Stock C: First $500 ShopYamaha.com gift card
 •   WXC:    First $500 ShopYamaha.com gift card
 •   All above ATV MX class bLU cRU racers: Entered to win a new YFZ450R (MSRP $9,099)

Full bLU cRU national championship bonuses for 2021 include:

 SxS Racing Series / YXZ1000R / YXZ1000R SS   
 Championship Off-Road Tour, Pro Stock UTV:  $15,000
 Championship Off-Road Tour, Pro Mod UTV:    $10,000
 Championship Off-Road Tour, Pro-Am UTV: $5,000
 Championship Off-Road Tour, MORR UTV Sportsman: $2,500
 SXS Sports “King of the Element” Series, Pro Production class:  $2,500
 SXS Sports “King of the Element” Series, Pro Mod class: $2,500
 SXS Sports “King of the Element” Series, Sportsman class:   $1,500
 Best in the Desert Championship, Production 1000 class: $5,000
 World Off-Road Championship Series (WORCS), SxS Pro Stock class:    $5,000
 King of the Hammers, UTV class (total with overall win):    $10,000
 King of the Hammers, UTV class (top-finishing YXZ): $5,000


 ATV Racing Series / YFZ450R  
 GNCC, XC1 Pro ATV class:    $15,000
 AMA ATV MX, Pro class:  $15,000

Racers can register online at YamahabLUcRU.com and apply for the bLU cRU benefits. Once approved, racers will receive a reloadable Yamaha bLU cRU debit card and $45 credit on their bLUcRUswag.com account for bLU cRU apparel. These racers will be eligible to receive championship bonuses paid directly to their bLU cRU debit card.

Every Yamaha SxS and full-size ATV is proudly Assembled in the USA at Yamaha’s state-of-the-art manufacturing facility in Newnan, Georgia, for worldwide distribution.

For more information on the bLU cRU program, including all guidelines and requirements for ATV and SxS racing, visit YamahabLUcRU.com. To view the entire Proven Off-Road ATV and SxS lineup and learn more, visit YamahaOutdoors.com. Connect with Yamaha on social media via @YamahaOutdoors or search any of the following hashtags on all platforms: #Yamaha #YamahaRacing #REALizeYourPodium #REALizeYourAdventure #ProvenOffRoad #bLUcRU #AssembledInUSA #YXZ1000R #YFZ450R

About Yamaha Motor Corporation, USA
Yamaha Motor Corporation, USA (YMUS), is a recognized leader in the outdoor recreation industry. The company’s ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.

YMUS has a corporate office in California, two corporate offices in Georgia, facilities in Wisconsin and Alabama, and factory operations in Tennessee and Georgia. Additional U.S.-based subsidiaries include Yamaha Marine Systems Company (YMSC) with divisions Bennett Marine (Florida) and Kracor Systems (Wisconsin), Skeeter Boats (Texas), with division G3 Boats (Missouri), and Yamaha Precision Propeller (Indiana).

ATVs over 90cc are recommended for use only by riders 16 years and older.
SxS Vehicles are recommended for use only by licensed drivers 16 years and older.

A revision to the 2021 Formula One schedule

Two months before its start, the 2021 Formula One season has undergone changes to its schedule amid the ongoing COVID-19 pandemic.

With a revised schedule, the 2021 F1 season will commence at Bahrain International Circuit for the Bahrain Grand Prix on March 28. The Australian Grand Prix at Melbourne’s Albert Park Circuit, which was scheduled to host the season opener on March 21, will become the antepenultimate event of the season on November 21 followed by the inaugural Saudi Arabian Grand Prix at Jeddah Street Circuit on December 5 and the season-finale Abu Dhabi Grand Prix at Yas Marina Circuit on December 12.

Following the season-opening Bahrain Grand Prix, the Emilia Romagna Grand Prix at Autodromo Internazionale Enzo e Dino Ferrari will return to the schedule and serve as the second event of the 2021 season on April 18. The Emilia Romagna Grand Prix was featured on the revised 2020 schedule, which included a practice session on Saturday, October 31, and the main event on Sunday, November 1.

Finally, the Chinese Grand Prix at Shanghai International Circuit, which was slated to occur on April 11, will not occur due to travel restrictions amid the COVID-19 pandemic. Discussions to have the Chinese Grand Prix return to the schedule in the near future are ongoing.

Currently, the 2021 Formula One schedule features a record 23 Grand Prix events, with a Grand Prix event on May 2 to be determined. All events, including the revisions, have to receive approval from the World Motor Sport Council.

Adrenaline Shoc joins Hendrick Motorsports to sponsor Chase Elliott

TWO-YEAR DEAL BRINGS PERFORMANCE ENERGY DRINK TO NASCAR

CONCORD, N.C. (Jan. 12, 2021) – Performance-driven energy drink Adrenaline Shoc has joined Hendrick Motorsports as a sponsor of defending NASCAR Cup Series champion Chase Elliott and the No. 9 Chevrolet Camaro ZL1 1LE team.

In 2021 and 2022, Adrenaline Shoc (A Shoc) will be showcased as a two-race primary sponsor and full-season associate sponsor of the 25-year-old Elliott. Launched in 2019, A Shoc’s preservative-free, plant-powered natural caffeine blend is available in 10 great tasting flavors. It is distributed across the United States by Keurig Dr. Pepper (NASDAQ: KDP), which is an investor in the brand.

“We are thrilled to join the Hendrick Motorsports family and honored to work with Chase and his team,” said Paul Nadel, chief executive officer of Adrenaline Shoc. “A Shoc is the performance energy drink for a new generation and the perfect partner for Hendrick Motorsports. As a three-time NASCAR Most Popular Driver winner and the reigning Cup Series champion, Chase certainly personifies what top performance is all about and how to reach your peak. We are excited to partner with him and the No. 9 team and know that we will have many victory laps together.”

In 2021, the No. 9 Adrenaline Shoc Chevrolet Camaro ZL1 1LE will appear July 11 at Elliott’s home track of Atlanta Motor Speedway and in the Oct. 3 NASCAR Cup Series playoff race at Talladega Superspeedway.

“I’m very proud to welcome A Shoc to Hendrick Motorsports,” Elliott said. “It’s a great time to have a new partner come into the sport and especially to join the No. 9 team. Their excitement level is on par with mine, which is really cool to see. It’s a new brand that fits me really well and a relationship we can grow. I’m looking forward to our first race together at my home track in July.”

Last season, Elliott became the third-youngest driver in history to win a Cup Series title. At NASCAR’s top level, the Dawsonville, Georgia, native has already won 11 points-paying races and three consecutive Most Popular Driver awards. He has never missed the playoffs in his five full-time Cup seasons.

“It’s always a privilege to introduce a new partner,” said Rick Hendrick, owner of Hendrick Motorsports. “We’re pleased to have Adrenaline Shoc join the Hendrick Motorsports family and for them to be paired with NASCAR’s newest champion. Chase will be a tremendous representative for their growing brand, and I know his sights are set on another big season. Our entire team is looking forward to working together to build a successful program.”

ABOUT ADRENALINE SHOC:
Adrenaline Shoc (A Shoc) is a performance-driven energy drink designed to help push your limits and crush your goals. Formulated with 300 mg of plant-powered caffeine, electrolytes sourced from ocean minerals, and BCAA’s for muscle recovery, A Shoc is for those striving to reach their peak in sport and life. Inspired by the active California lifestyle, A Shoc uses progressive ingredients from natural sources, chosen purposefully to work with your body not against it. Fueling the next generation of athletes to new heights with a great tasting selection of flavors, A Shoc is designed to empower you to perform at your peak. What ingredients are left out is as important and the ingredients included. Zero sugar, Zero chemical preservatives, Zero crash. A Shoc is a new perspective on performance and is nationally distributed by Keurig Dr. Pepper and can be found in more than 80,000 retail locations across the United States. Reach your peak with A Shoc. For more information go to ashoc.com.

ABOUT HENDRICK MOTORSPORTS:
Founded by Rick Hendrick in 1984, Hendrick Motorsports has earned 263 points-paying race victories and a record 13 car owner championships in the premier NASCAR Cup Series. The organization fields four full-time Chevrolet teams on the Cup circuit with drivers Kyle Larson, Chase Elliott, William Byron and Alex Bowman. Headquartered in Concord, North Carolina, Hendrick Motorsports employs more than 600 people. For more information, please visit HendrickMotorsports.com or interact on Twitter, Facebook and Instagram.

Kohler Generators Joins Roush Fenway Racing as an Anchor Partner on No. 6

Kohler Generators to premiere on Ryan Newman’s No. 6 Ford at Famed Daytona 500

CONCORD, N.C., (January 12, 2021) – Kohler Generators, a leader in whole home backup generators and which operates underneath the umbrella of Kohler Co., has partnered with Roush Fenway Racing as an anchor partner making its debut on the No. 6 Ford with driver Ryan Newman on Feb. 14 at the famed Daytona 500. Kohler Generators will also serve as Newman’s primary partner for races at Atlanta (3/21), Darlington (5/9), Charlotte (5/30), Road America (7/4), Bristol (9/18), Talladega (10/3) and Martinsville (10/31).

“We are looking forward to getting back to Daytona this year, and bringing on Kohler Generators as the primary partner for our biggest race of the season is really exciting,” said Newman, who was seconds away from winning his second Daytona 500 last season. “KOHLER is one of the most trusted brands in the world and is a natural fit with Roush Fenway and the No. 6 team. We came very close to winning this race last season, so hopefully this year we can go to Daytona, finish the job and put that Kohler Generators Ford in victory lane at what is undoubtedly one of the grandest events in all of motorsports.”

Newman, the 2008 Daytona 500 Champion, enters his 20th full season in the NASCAR Cup Series, and third behind the wheel of Hall of Fame Owner Jack Roush’s iconic No. 6 entry. The 43-year-old veteran was seconds away from winning the 2020 edition of ‘The Great American Race,’ before a horrific crash at the finish line. Newman, who was hospitalized after the accident, was released less than 48 hours later and made a miraculous return to the track after having missed only three events.

Roush Fenway boasts a pair of wins at the Daytona 500, taking the celebrated checkered flag in 2009 and 2012, with the latter serving as Roush’s historic 300th NASCAR victory. Overall, RFR has won seven times at ‘The World Center of Racing’ in NASCAR’s premier series, most recently in the 2017 summer race.

“We are pleased to welcome Kohler to the Roush Fenway Family,” said NASCAR Hall-of-Fame owner Jack Roush. “We share the same pursuit of high performance in both of our fields, and I cannot think of a better place to kick off the partnership than Daytona.”

This will mark Newman’s 20th Daytona 500 start. In addition to scoring a seventh-place finish in his inaugural run in 2002, the South Bend, Indiana, native has finished in the top-10 six total times, including the victory in 2008. Overall, Newman enters the 2021 campaign with 263 career top-10s, 115 top-fives, 18 wins and 51 poles.

“Our partnership with Roush Fenway Racing and driver Ryan Newman provides new opportunities to showcase the leading-edge design, technology, and reliability of KOHLER Generators with passionate and loyal NASCAR fans. Jack Roush’s hall of fame career and championships speak to his hard-earned reputation of excellence,” said Brian Melka, Group President – Power at Kohler Co. “Bringing together Roush Fenway Racing and Kohler, along with a highly decorated competitor in Ryan Newman, is exciting and reinforces our shared commitment to power and technology, and an inner drive to always achieve the highest level of performance. We are thrilled to unveil the sleek blue Kohler Generators No. 6 car at the Daytona 500, as well as Road America which is less than 20 miles from our world headquarters in Kohler, Wisconsin.”

Daytona 500 qualifying is set for Wednesday, Feb. 10 to determine the front row for the 63rd running of ‘The Great American Race.’ The Duels – the twin 150 mile events that determine the remainder of the starting lineup – are slated for the following night, with the Daytona 500 to follow on Sunday, Feb. 14, at 2:30 p.m. ET on FOX.

About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of America’s oldest and largest privately held companies comprised of nearly 35,000 associates. Kohler is a global leader in the manufacture of kitchen and bath products; engines and power systems; premier cabinetry, tile and lighting; and owner/operator of two of the world’s finest five-star hospitality and golf resort destinations in Kohler, Wisconsin, and St. Andrews, Scotland.

A global force in power solutions since 1920, Kohler manufactures complete power systems, including generators (portable, marine, residential, commercial and industrial), automatic transfer switches, switchgear, monitoring controls, and accessories for emergency, prime power and mission critical applications around the world. Visit KohlerGenerators.com, facebook.com/KOHLERPower, and on Twitter at @KOHLERPower.

About Roush Fenway Racing
Roush Fenway Racing is one of the most successful teams in NASCAR history, fielding multiple teams in NASCAR Cup Series. Set to begin its 34th season in 2021, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, having produced multiple award-winning Social Media, digital content and experiential marketing campaigns. Roush Fenway is co-owned by NASCAR Hall of Fame team owner Jack Roush and Fenway Sports Group, parent company of Major League Baseball’s Boston Red Sox and English Premier League’s Liverpool F.C. Visit RoushFenway.com, become a fan on Facebook and Instagram, and follow on Twitter at @roushfenway.