NASCAR Cup PR

Front Row Motorsports (FRM) will continue to be led by a mix of senior leadership and youthful star power in 2023 in the NASCAR Cup Series.

23XI Racing announced today a multi-year extension with Columbia Sportswear, which will return as a primary partner with 23XI Racing and Bubba Wallace for an increased number of select races on the No. 23 Toyota Camry TRD.

Zeigler Auto Group today announced that it will be continuing its support of Josh Bilicki as the primary sponsor of Live Fast Motorsports’ No. 78 Camaro for multiple races during the 2023 NASCAR Cup Series Season.

Northern Tool + Equipment and Richard Petty are launching a partnership and providing a significant donation of professional-grade tools to Petty's alma mater, Randleman High School.

French writer Jean-Baptiste Alphonse Karr famously wrote “plus ca change, plus c’est la même chose”. Roughly translated to “The more things change, the more they stay the same”, the Frenchman’s words in 1849 have a lot of merit for Richard Childress Racing and Kyle Busch heading into their inaugural season together in 2023.

Cheddar’s Scratch Kitchen, the casual dining restaurant known for homemade American classics at affordable prices, will sponsor Kyle Busch and the No. 8 team beginning in 2023, Richard Childress Racing announced today.

If the roar of the engines won’t make NASCAR fans “Insane in the Brain” on Sunday, Feb. 5, a group of hip-hop legends from South Gate will put them over the edge.

Chase Elliott might have had a disappointing end to the NASCAR Cup Series season, but his fans continue to make their support loud and clear.

With one of the longest-running relationships in racing history, The Goodyear Tire & Rubber Company and NASCAR today announced a new multi-year agreement renewing Goodyear’s position as the exclusive tire for NASCAR’s top three national series.

As NASCAR celebrates its annual awards week, RFK Racing has announced the Association of Marketing and Communications Professionals (AMCP) has once again recognized the team for its excellence in the field of marketing and communication, honoring the team’s creativity, ingenuity and hard work over the past year with multiple awards across several disciplines in 2022.