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Tennis Market Update: Key Outcomes and What Traders Are Watching

Wimbledon is settled, the rankings have shifted, and the tour has moved onto North American hard courts. For anyone following tennis through event-based markets, the last two weeks have produced more repricing than the trophies alone would suggest.

The reason is simple. Tennis markets respond to entry lists, withdrawals and ranking movement as much as they respond to results, and all three have been in motion since the All England Club closed its gates.

What Wimbledon settled

Jannik Sinner defended his title on July 12, beating Alexander Zverev 6-7 (7), 7-6 (2), 6-3, 6-4 at the All England Club. It was his second consecutive Wimbledon crown and his fifth Grand Slam title.

On the women’s side, Linda Nosková beat fellow Czech Karolína Muchová 6-2, 5-7, 6-3 to claim her first major at 21, the latest breakthrough from the next generation of players now reshaping both tours. She recovered from missing five match points in the second set, which is the kind of swing that in-play markets tend to reflect almost immediately.

The tournament produced a few records worth noting. Novak Djokovic passed Roger Federer’s mark for Wimbledon men’s singles match wins, reaching 107, and his quarterfinal against Félix Auger-Aliassime ran 5 hours and 15 minutes, the longest quarterfinal in the event’s history. Readers who followed the fortnight can revisit the schedule and broadcast details in this Wimbledon streaming guide.

The rankings moved more than the trophies did

Sinner holds the ATP No. 1 position on 13,450 points, a lead of close to 5,000 over the field. Zverev’s Roland Garros title and Wimbledon final lifted him to No. 2 on 8,480.

Carlos Alcaraz slipped to No. 3 on 8,160 after missing Wimbledon with a wrist injury. That single absence, rather than any on-court result, is the biggest reason the men’s futures picture looks different than it did in June.

Aryna Sabalenka held the WTA top spot on 8,550 points, with Elena Rybakina second on 8,143 and a gap of only 407 points between them. Sabalenka began her 91st consecutive week at No. 1, taking her overall tally to 99.

The Czech finalists both reached career highs, with Muchová at No. 6 and Nosková at No. 7. Iga Świątek dropped to No. 8, and British wildcard Arthur Fery reached a career high near No. 36 after his run to the semifinals.

Those movements matter for a practical reason. Rankings set seedings, seedings shape draws and draws determine which players can meet before the closing rounds of an event.

A player who climbs two or three places before a Masters 1000 entry deadline can land in a materially different section of the bracket. That is why ranking weeks in late July often produce more market movement than the results themselves would justify.

The women’s picture is tighter than the men’s on paper. A 407-point gap at the top is small enough that a single strong week in Canada or Cincinnati could change the No. 1 line before the US Open begins. Ranking projections published during those weeks tend to draw close attention for exactly that reason.

Fanatics Markets prices tennis as event contracts rather than as fixed odds, and its tennis hub lists matches individually. Readers comparing the latest tennis betting odds with contract prices can see how the two formats express the same underlying question in different units.

The hard court swing is where pricing gets tested

The Mubadala Citi Open runs through August 2 and serves as the first hard court checkpoint after the grass season. Early hard court weeks tend to trade with wider spreads because form is unproven on the surface.

The National Bank Open follows from August 1 to 13, with the men’s event at IGA Stadium in Montreal and the women’s at Sobeys Stadium in Toronto. Both draws carry 96 players, and the official draw ceremonies are scheduled for Friday, July 31.

Seedings for the event are based on rankings as of July 27, which is why this week’s ranking list matters beyond the headlines. Seeding determines who can meet whom and when, and that structure feeds directly into how tournament winner markets are priced.

Two dates worth marking

The Cincinnati Open runs August 11 to 23, overlapping the back end of Canada and feeding directly into the final major of the season. The USTA has listed a US Open tournament window of August 23 to September 13 at the Billie Jean King National Tennis Center.

Alcaraz has roughly 3,000 points to defend across Cincinnati and the US Open following last year’s results. Whether he is fit to play those events is the single largest open variable in men’s tennis pricing right now.

Availability news of that kind typically moves futures markets faster than match results do. A confirmed withdrawal redistributes probability across an entire draw in one step, while a single match win adjusts it incrementally.

What traders are watching

Entry lists and withdrawals. Draw ceremonies and late withdrawals produce concentrated movement. The Montreal and Toronto draws land on July 31, which makes that evening a natural checkpoint.

Surface transition. Grass to hard court is one of the sharper adjustments in the calendar, and player profiles do not transfer evenly. Form guides on why some players dominate certain surfaces are a useful reference when early hard court prices look mismatched with recent grass results.

Format changes at the majors. Men’s matches move from best of three to best of five at the US Open, which changes how underdog contracts behave. Shorter formats compress variance, and longer ones tend to favor the deeper player.

Live match markets. Fanatics Markets lists individual tennis matches, including live in-play contracts across ATP, WTA and lower-tier events. Match-level markets can move on a single break of serve, which is a different rhythm from tournament winner contracts. A primer on how tennis betting works covers the same in-play dynamics in fixed-odds terms.

Key takeaways

  • Sinner defended Wimbledon and holds the ATP No. 1 ranking on 13,450 points, with Zverev up to No. 2 and Alcaraz down to No. 3 after a wrist injury kept him out of the Championships.
  • Nosková won her first major at Wimbledon and reached a career-high No. 7, while Sabalenka held the WTA top spot by 407 points over Rybakina.
  • The National Bank Open runs August 1 to 13 with draws set on July 31, followed by Cincinnati from August 11 to 23.
  • The USTA has listed a US Open window of August 23 to September 13, closing the season’s major schedule.
  • Alcaraz’s fitness and the roughly 3,000 points he has to defend in North America remain the clearest source of movement in men’s futures pricing.

Event-based markets reflect what participants collectively consider likely at a given moment. Prices adjust as information arrives, and they are not a forecast of any particular result.

Trading event contracts carry risk, including the risk of losing the full cost of entering a position. Availability is limited by state and restricted to eligible participants aged 21 and over.

RCR Race Preview: Darlington Raceway

Richard Childress Racing in the NASCAR Cup Series at Darlington Raceway… In 154 NASCAR Cup Series starts at Darlington Raceway, Richard Childress Racing has earned eight wins, all by Dale Earnhardt. The driver of the No. 3 Chevrolet claimed the checkered flag in 1986 (spring), both races in 1987, 1989 (fall), another sweep in 1990 plus spring events in 1993 and 1994. Additionally, the team has earned two poles, 27 top-five and 51 top-10 finishes, has completed 92.2% of the laps contested (48,441 of 52,565 laps) and led 2,618 laps at the historic facility. Childress, a former driver in NASCAR’s premier division, contributed a pair of those top-10s himself between 1977-1978.

A Place of Firsts… On April 15, 1973, NASCAR Hall of Famer Childress scored his first Cup Series top-five finish at Darlington Raceway. Driving the No. 96 Chevrolet for Tom Garn, Childress worked his way to the fourth position when the checkered flag waved, earning him a payday of $4,035 – nearly as much money as he had earned through the first four races of the season.

Richard Childress Racing in the NASCAR O’Reilly Auto Parts Series at Darlington Raceway… RCR’s best finish at Darlington Raceway in the NASCAR O’Reilly Auto Parts Series is second, achieved on five separate occasions by four different drivers, most recently by Austin Hill in 2024 (spring). While the team is still looking to find Victory Lane for the first time, the Welcome, N.C.-based organization has earned 14 top-five finishes and 34 top-10 finishes in their pursuit of the checkered flag.

Honoring and Remembering… This year will mark the 25th anniversary of the 9/11 terrorist attacks when thousands of Americans tragically lost their lives, including hundreds of first responders. On Wednesday, September 9 at 9 a.m. ET, in conjunction with Veterans Bridge Home, RCR will host a special edition of their monthly Veterans Coffee to honor and recognize our nation’s courageous first responders. The monthly gathering invites veterans from the community to RCR’s campus on a monthly basis for fellowship, coffee, and programing that includes guest speakers and access to organizations and resources that can help veterans and their families. Veterans Coffee events are free to attend and open to all veterans, with a special invite extended for this month’s gathering to first responders. Media are invited to join RCR for our next Veterans Coffee at the RCR Events Center in Welcome, North Carolina.

Catch Saturday’s Action… The O’Reilly Auto Parts Series race at Darlington Raceway will be televised live on Saturday, September 5 at 7:30 p.m. ET on The CW and streamed live on the ESPN App for viewers with an ESPN Unlimited subscription plan. The live radio broadcast can be heard on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90. Saturday afternoon’s practice and qualifying sessions will be shown for free on The CW App beginning at 2 p.m. ET.

Watch Us on USA Network… The Cup Series’ Cook Out Southern 500 will be televised live on Sunday, September 6 beginning at 5 p.m. ET on USA Network and will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90. Cup Series practice and qualifying on Saturday will be broadcast on truTV live at 4:30 p.m. ET. Ride shotgun all season long with live, in-car camera feeds and scanner audio with a paid subscription to Max as part of their NASCAR driver cam experience during the race. 

Austin Dillon and the No. 3 Boot Barn Chevrolet at Darlington Raceway… Austin Dillon has made 20 career starts in the NASCAR Cup Series at Darlington Raceway, posting a career-best second-place finish in September 2020 when he missed Victory Lane by a narrow margin, edged by Kevin Harvick. Dillon has completed 98.5% of the laps in the Cup Series at the historic venue. Dillon also had a fourth-place finish in 2017. When the Cup Series visited Darlington Raceway this past March, Dillon qualified 10th and finished 25th.

Beyond the Cup Series… Dillon has made four appearances at The Lady in Black in the NASCAR O’Reilly Auto Parts Series, securing his best finish of fifth in 2012. The 2011 NASCAR Truck Series champion has two starts at the track in the Truck Series, earning his best finish of fifth in August 2010.

About Boot Barn… Boot Barn is the largest western and workwear retailer in the nation. Founded in 1978, Boot Barn operates 530+ stores across 49 states, in addition to several e-commerce sites. Boot Barn says that their customers feed America, build America, and protect America. With an uncompromising desire to support the local communities they serve, Boot Barn proudly offers the broadest selection of cowboy boots, work boots, western wear, workwear, western-inspired fashion pieces, and outdoor gear to support the varying lifestyles of the people who make our country so great. For more information, visit www.bootbarn.com.

Beyond The Track… Beyond the driver’s seat, Dillon serves as the general manager of the Carolina Cowboys, a professional bull riding team in the PBR Teams league. Dillon is instrumental in all aspects of the team, from rider contracts to setting the operational budget, and has utilized various aspects of his racing background to help form the identity and structure of his bull riding team. Learn more about the team on their official YouTube channel, https://www.youtube.com/@CarolinaCowboysPBR. Don’t miss the Carolina Cowboys 2026 “Cowboy Days” homestand September 18-20 at First Horizon Coliseum in Greensboro, North Carolina. Tickets are on sale at PBR.com and Ticketmaster.com.

Meet Dillon… Fans traveling to Darlington, South Carolina for the Southern 500 race weekend will have three opportunities to meet Dillon in person. On Saturday, September 5 at 11:30 a.m. Local Time, Dillon is scheduled to be at Boot Barn (1945 W Palmetto St Ste 408, Florence, SC 29501) for an autograph signing. On Sunday, September 6 at 12:55 p.m. Local Time, Dillon is scheduled to sign autographs at the RCR Merchandise Hauler in the Fan Zone. Fans are encouraged to stop by, meet Dillon and stock up on RCR gear before the green flag waves. Following, at 1:30 p.m. Local Time, Dillon is scheduled to make an appearance at the Boot Barn display in the Fan Zone, providing fans limited edition tote bags to store all their race weekend essentials.

AUSTIN DILLON QUOTES:

What is the most challenging part of Darlington Raceway?

“Probably just taking care of your stuff, taking care of tires, not stepping over the edge, and then you have to be on the edge to be fast, so it’s like a knife edge. You got guys that are going to run right against the fence, you got guys who are on the bottom, but there’s pace on both of those at different times of the race. You got to be comfortable switching lanes.”

What is the physical toll of racing at Darlington Raceway, and how demanding is it on you as a driver?

“The precision that it takes, you’ll find yourself at times right up against the wall. Other times you’re underneath people in Turn 4, which gets really tight. The bumps off of (Turn) 4, you really have to stay on your game because one slip can knock you out of the race and put you in a bad position. You’re dancing the whole time on the edge of the intensity levels of what it takes to be good at Darlington.”

Talk about racing at Darlington Raceway and how much emphasis you place on that race.

“Darlington is a place that you’re constantly fighting the track. The track changes with temperature, and the Southern 500 is a race where you’ve just got to work at every lap. You try and work your way to the top, and at times you can come off of it and work different lanes. It gets really tight off of Turn 4. But it’s a really cool race because it’s so long, and its grueling and everyone wants to win the Southern 500.”

You’ve won two Crown Jewel races. What would it mean to you to win this one?

“It would be really cool to win the Southern 500 with the No. 3 Boot Barn Chevrolet. We’ve won a couple of big races – the Coke 600 and Daytona 500 – and the Southern 500 is kind of the three that you would really like to get. I would love to bring home that trophy and it would be an epic game changer for us this year.”

How different is Darlington Raceway now compared to a couple of years ago when you finished second in the Southern 500?

“It’s not much different. I think the car is the biggest thing. We’ve come a long way with the Next Gen car and it takes a little something different. So hopefully we hit on that with the No. 3 Boot Barn Chevrolet and go have some fun.”

Austin Hill and the No. 33 Morgan & Morgan Chevrolet at Darlington Raceway… Austin Hill has one career NASCAR Cup Series start at Darlington Raceway, coming in April 2025 behind the wheel of RCR’s third entry. During that event, Hill showed top-25 speed but lost track position in the final stage when varying pit strategies shuffled the running order.

Lady in Black Success… While Sunday will mark Hill’s inaugural Southern 500 start, the Winston, Georgia native has found success in lower divisions at Darlington Raceway. Hill has three top-five and seven top-10 results – including a pair of runner-up finishes – in nine career NASCAR O’Reilly Auto Parts Series races. In addition, Hill has one top-five finish (third) in three NASCAR Truck Series events at the historic South Carolina racetrack.

Rearview Mirror… One week ago, Hill earned his career-best Cup Series qualifying effort of third and led a race-high 27 laps at Daytona International Speedway. The No. 33 Chevrolet showed significant pace throughout the first two stages, finishing the segments in 11th and 10th respectively.

Honoring KB… This weekend, Morgan & Morgan will honor Kyle Busch and his legacy with special tributes on their familiar black and yellow scheme. Busch’s famous bow will adorn the hood of the No. 33 Chevrolet, while The Bundle of Joy Fund (BOJF) logo will ride with Hill on the decklid. For more information on ways to support BOJF and continue the work that Samantha and Kyle Busch started, please visit bundleofjoyfund.org.

About Morgan & Morgan… As America’s largest injury law firm, with lawyers licensed in all 50 states, Morgan & Morgan has recovered more than $30 billion for over 700,000 clients. Throughout the United States, our attorneys fulfill our “For The People” commitment in over 50 practice areas, including national mass torts and class actions, labor and employment, product liability and dangerous drugs, among many others. Hundreds of law firms throughout the U.S. refer thousands of cases through our Morgan Connection platform. Our firm has taken on some of the biggest corporations across the globe, including BP, Facebook, Google, Monsanto, and Eli Lilly, and recovered billions in complex national litigation, including $1.8 billion in the Porter Ranch Gas Leak case in California. Learn more at www.forthepeople.com.

Meet Hill… On Sunday, September 6 at 1:45 p.m. Local Time, Hill is scheduled to sign autographs at the RCR Merchandise Hauler in the Fan Zone at Darlington Raceway. Stop by to meet the racer and purchase new No. 33 gear before the green flag waves.

AUSTIN HILL QUOTE:

What are your thoughts entering your first Southern 500?

“I have run a Cup race at Darlington before, but the package we are racing this weekend is completely different so I’m not sure there is much to transfer over. We have more horsepower and a smaller diffuser. It’s the package we’ve been running at tracks like Richmond, Iowa, and Nashville, so we have a base knowledge of what to expect. I think this package is going to play into my hands better though. You can still get tight in dirty air or get loose but it’s not as aggressive. It cuts it probably in half of how bad the dirty air is. If our Morgan & Morgan Chevrolet is good enough, we should be able to drive up through the field, especially with the tire fall off. Even though the package is different, Darlington is still Darlington to me. How you approach the racetrack is going to be the same as the O’Reilly (Auto Parts Series) car, so that should be a positive. I’m pretty excited about it.”

Jesse Love and the No. 2 Whelen Chevrolet at Darlington Raceway… Jesse Love has made four NASCAR O’Reilly Auto Parts Series starts at Darlington Raceway, all behind the wheel of the No. 2 Whelen Chevrolet. In 2024, the Menlo Park, California native secured a pair of top-10 finishes – an eighth-place effort in the spring event and a sixth-place result in the fall race. At the lone O’Reilly Auto Parts race in 2025 held at the track, Love both qualified and finished 11th. Earlier this year, the 21-year-old qualified 10th and ended up in 11th. Across all four of his starts at the track Too Tough to Tame, Love has completed 100% of the laps.

Let The Chase Begin… This weekend at the famed 1.366-mile oval, the NASCAR O’Reilly Auto Parts Series Chase will get underway, marking Love’s third career qualification to the postseason (2024-2026). Love, the series’ defending champion, will begin the postseason as the No. 4 seed, 40 points behind No. 1 Justin Allgaier.

About Whelen Engineering… Whelen Engineering is a family-owned company with a pioneering spirit and a passion to protect the lives of those who protect and serve others. The company mission is to provide industry-defining safety solutions around the world, while creating a community of problem-solvers who are inspired to push boundaries and continue our legacy of delivering ground-breaking innovation. As a global leader in the emergency warning industry, Whelen has been trusted to perform since 1952, when George Whelen III invented the first rotating aviation beacon. Whelen now encompasses two state-of-the-art manufacturing facilities in Connecticut and New Hampshire with over 750,000 square feet of engineering and manufacturing space and the largest design staff in the industry. Every part of every Whelen product is proudly designed and manufactured in America. We embrace quality as our foundation, and we celebrate innovative engineering in every product we produce.

Meet Love… Fans will have two opportunities to meet Love this weekend at Darlington Raceway. On Saturday, September 5 at 4:30 p.m. Local Time, Love is scheduled to stop by the RCR Merchandise Hauler in the Fan Midway. Be sure to stop by, meet Love and get outfitted in the latest RCR gear. Following, at 5:00 p.m. Local Time at the nearby Portabar, Love is scheduled to be available for a special meet and greet before the O’Reilly Auto Parts Series Chase gets underway.

JESSE LOVE QUOTE:

What are your thoughts this weekend heading to Darlington Raceway for the first of nine races in The Chase?

“I’m really excited for Darlington and to start The Chase. It’s been a rough year. I am not somebody that really believes in bad luck, but I just feel like if it does exist, we’ve had a lot of it. The good part of it, is I feel like we have as much speed as anybody on any given weekend in the field so we can rely on our grit and tenacity to make a run at the championship. I know that we can. I know that I am able to, and I am capable of it, and my team is as well, but we’re definitely going to have to not have the things that have been happening to us, happen anymore. If all of that is on our side, I think that we’re ready to start this championship run, and Darlington is a decent place to do it. But more importantly the races leading up after it are even better for our team. So we need to go hold serve this weekend, put ourselves in position to win and then go from there.”

Austin Hill and the No. 21 Carolina Cowboys Chevrolet at Darlington Raceway… Austin Hill has made nine career NASCAR O’Reilly Auto Parts Series starts at Darlington Raceway, earning a top-10 result in all but two events and a pair of runner-up finishes in 2023 and 2024, respectively. Hill has also competed in three NASCAR Truck Series races at Darlington, posting a best finish of third in 2020.

Darlington Consistency… In his nine O’Reilly Auto Parts Series races at the “Lady in Black,” Hill has completed 99.6% of the laps (1,322 of 1,327) and posted a top-10 finish in 77.8% of the starts. The Winston, Georgia native has an average starting position of 11.3 and an average finishing position of 10.7.

Regular Season Rewind… In 24 O’Reilly Auto Parts Series regular season events, Hill tallied two wins, one pole, seven top-five and 11 top-10 finishes. The veteran racer has led a total of 173 laps and completed 95.3% of laps competed (3,665 of 3,846). Hill’s two wins came in spectacular fashion – his fourth season-opening victory at Daytona International Speedway and his first road-course win in the inaugural Naval Base Coronado Street Course.

Let the Chase Begin… Hill enters the O’Reilly Auto Parts Series Chase as the fifth seed, 45 points behind leader Justin Allgaier. With the new format rewarding consistency across the final nine races, the 32-year-old has previously won at four of the final nine tracks – Las Vegas Motor Speedway, Talladega Superspeedway, Martinsville Speedway and Homestead-Miami Speedway. Hill has qualified for the playoff format each of his five full-time seasons in the series, dating back to his rookie campaign in 2022.

About Carolina Cowboys… The Carolina Cowboys, 2025 PBR Teams Champions, are based at First Horizon Coliseum in Greensboro, N.C., where the team will hold its fifth Cowboy Days homestand Sept. 18-20, 2026. The Cowboys are coached by PBR co-founder Jerome Davis and assistant coach Robson Palermo, a three-time PBR Teams Series World Champion. Under the leadership of General Manager Austin Dillon, the team is owned by Richard Childress and prominent entrepreneurs and agriculturalists Jeff and Tammie Broin. For more information on Carolina Cowboys and for updates on the upcoming PBR Cowboy Days, visit https://pbr.com/teams/carolina-cowboys, Carolina Cowboys on Facebook, @carolinacowboyspbr on Instagram, or @CARCowboysPBR on X. Go behind the scenes for the Carolina Cowboys’ championship season with exclusive long form video content on the Carolina Cowboys’ YouTube channel @CarolinaCowboys.

About POET… POET’s vision is to create a world in sync with nature. What began with a single bioprocessing facility in 1987 has grown into the world’s largest biofuel producer and a global leader in sustainable bioproducts. Headquartered in Sioux Falls, S.D., POET operates 35 bioprocessing facilities and four terminals across the U.S., producing bioethanol, animal feed ingredients, corn oil, bioCO2, purified alcohol, and other bioproducts for customers around the world. POET is proud to sponsor Austin Hill and No. 21 alongside the Carolina Cowboys, connecting the strength of American agriculture to the feed ingredients that help nourish livestock. As the first official bioethanol partner of NASCAR, POET is also powering a new era of racing that delivers a 100% American-made bioethanol that creates more jobs, less pollution, and zero carbon footprint. It’s grown by farmers, produced by POET, and proven on the track.

AUSTIN HILL QUOTES:

What is the outlook heading into week one of the Chase?

“Every year, it seems like I get more relaxed heading into the Chase. Our No. 21 team has started to hit our stride here as of late, so we were able to gain track position on the standings last week. We are starting fifth, instead of seventh, and those 10 points could mean something at the end of it.”

With your move up to the Cup Series full-time in 2027 and the only driver running double-duty throughout the entire Chase this season, how do you stay focused on winning a championship in the O’Reilly Auto Parts Series?

“I’m still trying to give a 100% effort to both series. Obviously with me being in the No. 33 next season, I want to continue to put a lot of effort into those races this year to set us up for success in 2027, but I also want to the leave the O’Reilly Auto Parts Series with a championship under my belt. I know I won’t be in this series again next year, so it’s not lost on me to try and win the big trophy this season. The work hasn’t slowed down on either side. I’m still working seven days a week right now to give both cars all of the prep and focus that I can.”

Where is the focus of the No. 21 team with the new Chase format?

“It fits the way that we operate more. You don’t have to go out there and win races. Now, obviously, you want to win races because of the extra bonus points, but our focus mainly comes down to getting stage points in Stages 1 and 2 and finishing as high as we can at the checkered flag. To win the championship, I think it’s going to take running consistently inside the top-five and your bad days need to be eighth to 10th. But you can only have one or two bad days. The competition is so strong, so you have to be on it each and every week. That starts with the preparation during the week and then the first laps of practice. I think you can win the championship without winning a race in the final nine, but you’ll have to be very consistent.”

Jason Kitzmiller Takes Top-10 ARCA Streak to DuQuoin State Fairgrounds

Du Quoin, Ill. — On the strength of back-to-back top-10 finishes at the Illinois State Fairgrounds and Madison (Wis.) International Speedway, veteran driver Jason Kitzmiller is armed with momentum for his return to the DuQuoin (Ill.) State Fairgrounds in Sunday night’s Audubon Park 100.

The annual Labor Day weekend tradition, which closes out the historic DuQuoin State Fair, will see the ARCA Menards Series tackle the one-mile dirt oval for its second and final dirt-track race of the year as the 2026 season enters its closing stretch.

In last Friday night’s Atlas 200, Kitzmiller built upon his recent short-track success after qualifying 11th. Throughout the 200-lap race, adjustments enhanced the maneuverability and overall balance of his No. 97 A.L.L. Construction Racing — CR7 Motorsports Chevrolet, allowing him to climb to ninth and secure his ninth top-10 finish of the season.

With six top-10 finishes in the last nine races — including his current run of two consecutive top-10s following a three-race stretch outside the top 10 — Kitzmiller returns to the southern Illinois dirt track looking to improve upon last September’s performance and carry his renewed momentum through the season finale later this month at Kansas Speedway.

“We have been able to put together two solid races in a row, and that consistency is exactly what we need as the season winds down,” said Kitzmiller.

“DuQuoin gives us another opportunity to build on that momentum and improve upon what we accomplished there last year. If we continue executing, minimizing mistakes and bringing home strong finishes, we can carry this momentum all the way through Kansas.”

Just two weeks ago, Kitzmiller made his second start at the Illinois State Fairgrounds in Springfield, Ill., where West Virginia native matched his 2025 effort with another top-10 finish at DuQuoin’s sister dirt track. While the result extended his success on the dirt, finishing in the back half of the top-10 left the family-owned team wanting more.

“We were pleased to leave Springfield with another top-10 finish, but we also know there was more on the table,” added Kitzmiller. “Our expectations continue to grow, and we do not want to become satisfied with simply finishing inside the top 10. We want to contend closer to the front and give ourselves an opportunity to challenge for a top-five finish.”

Although Springfield and DuQuoin each present their own distinct challenges, the similarities between the two one-mile dirt ovals should allow Kitzmiller and the A.L.L. Construction Racing — CR7 Motorsports team to apply valuable information gathered during their most recent dirt-track outing.

From managing the changing track conditions to maintaining the balance and durability of the No. 97 Chevrolet, every lesson learned at Springfield could prove beneficial when the green flag waves Sunday night.

“There are definitely things we learned at Springfield that we can carry into DuQuoin,” added Kitzmiller. “The track will change throughout the evening, so we have to stay ahead of it, communicate well and make the right adjustments. We also need to manage the race car, keep it cool, avoid overheating and make sure we are still in contention when the race reaches its deciding stages.”

With only a handful of races remaining in the 2026 season, the fight is on for Kitzmiller to overtake Isabella Robusto for third in the ARCA Menards Series championship standings. Robusto enters DuQuoin holding a slim six-point advantage over the Petersburg, W.Va., native, placing added importance on every position earned Sunday night.

“Six points is not a lot, but every position matters at this stage of the season,” said Kitzmiller. “Our focus has to remain on executing our race and maximizing every opportunity.

“If we can continue delivering strong, consistent performances, we will give ourselves a chance to close that gap and accomplish our goal of finishing third in the championship.”

Much like he has throughout his sophomore full-time ARCA Menards Series campaign, the veteran and versatile Kitzmiller has leaned heavily on crew chief and 10-time ARCA champion Frank Kimmel for guidance while navigating the challenges of the demanding 2026 schedule.

DuQuoin will be no different.

Kimmel made 24 career starts at the southern Illinois dirt track, earning five victories, 13 top-five finishes and 18 top-10s. With more than 2,400 competitive laps around the one-mile clay oval, his extensive knowledge and experience will again be valuable as the team looks to extend its recent momentum.

“Frank’s record at DuQuoin speaks for itself,” added Kitzmiller. “He knows how the track changes, what the car needs throughout the race and how to put yourself in position to contend at the finish.

“Having someone with more than 2,400 laps of experience there guiding our team is a tremendous advantage, and I plan to lean heavily again on his knowledge throughout the weekend.”

For the 10th time this season, Kitzmiller will compete alongside his son, reigning ARCA Menards Series East champion Isaac Kitzmiller, who will make his DuQuoin State Fairgrounds debut carrying the momentum of back-to-back top-six finishes.

The teenager followed his runner-up performance at the Illinois State Fairgrounds with another impressive sixth-place effort last Friday night at Madison International Speedway.

“Isaac has done an incredible job over the last two races, and I’m extremely proud of the consistency and maturity he continues to show,” said Kitzmiller.

“DuQuoin will be another new challenge for him, but his performance at

Springfield proved how quickly he can adapt to racing on dirt. Sharing the track with him for the 10th time this season will be special, and hopefully, we can both continue our momentum with another strong night.”

Returning for a second consecutive season, Carter Machinery will serve as the primary partner aboard Kitzmiller’s No. 97 Chevrolet, promoting the Caterpillar® (Cat®) brand in Sunday night’s Audubon Park 100 at the DuQuoin State Fairgrounds.

Carter Machinery’s humble beginnings date back to 1928, serving customers throughout Virginia and southeastern West Virginia. As customer needs evolved, the company expanded its offerings by adding new products, services and locations, with significant growth following its 2020 acquisition of Alban Tractor Company.

Today, Carter Machinery’s footprint spans the Mid-Atlantic, with more than 30 locations across Virginia, West Virginia, Maryland, Delaware and the District of Columbia. The company sells, rents and supports the full line of Cat® equipment, engines and electric power generation systems, backed by strong parts availability, a diverse rental fleet and an expert service team committed to customer success.

Continued investment in people, infrastructure, technology and tooling has positioned Carter Machinery as one of Caterpillar’s premier dealers in North America and around the globe.

“We’re excited to welcome Carter Machinery and the Cat® brand back on board for the DuQuoin State Fairgrounds,” said Kitzmiller.

“The Midwest has a proud agricultural and industrial heritage, and it is always special to compete in a region where hardworking farmers, contractors and businesses depend on equipment they can trust every day.

“There is also a natural connection between the Cat® brand and racing on dirt. Cat® equipment is built to move dirt and perform in demanding conditions, while competing on the historic DuQuoin mile requires our team to demonstrate that same toughness, reliability and ability to adapt.

“Carter Machinery and the Cat® brand are tremendous partners of our program, and we’re proud to carry their colors on the No. 97 Chevrolet as we pursue another strong finish Sunday night.”

In addition to Carter Machinery, A.L.L. Construction Inc., Grant County Mulch, A&J Excavating, Cobra Mining, Champion Power Equipment and Volt Battery Technology will all serve as associate marketing partners for his 64th career ARCA Menards Series start.

Entering Springfield, Kitzmiller, 53, sits fourth in the ARCA Menards Series championship standings, 122 points behind championship leader Jake Bollman, but six points behind third-place runner Isabella Robusto with four races remaining.

The A.L.L. Construction Racing — CR7 Motorsports team also holds a respectable ninth place in the championship owner standings.

Since 2020, Kitzmiller has earned three top-five and 31 top-10 finishes in 62 ARCA Menards Series starts, including a career-best third-place effort at Daytona International Speedway in February 2025.

The Audubon Park 100 (100 laps | 100 miles) is the 17th of 20 races on the 2026 ARCA Menards Series schedule. Practice begins Sunday, September 6, from 4:30 p.m. to 5:00 p.m., while Sioux Chief PowerPEX Pole Qualifying is slated to begin shortly thereafter at 6:00 p.m. The race is scheduled to take the green flag shortly after 7:30 p.m. CT (8:30 p.m. ET). The continuation of the 74th season of ARCA competition will be televised live on FOX Sports 1 (FS1). ARCARacing.com will also stream live timing and scoring throughout the entire day’s festivities. All times are local (CT).

JBS EQUIPMENT NHRA PRO MOD SERIES RESUMES CHAMPIONSHIP CHASE AT THE BIG GO IN INDY

INDIANAPOLIS (Sept. 3, 2026) – After its summer break, the JBS Equipment NHRA Pro Mod Drag Racing Series presented by Elite Motorsports jumps right back into its Road to the Championship playoffs in a major way, racing on the sport’s biggest stage as part of this weekend’s Cornwell Quality Tools NHRA U.S. Nationals at Lucas Oil Indianapolis Raceway Park.

This weekend’s event at The Big Go is the eighth of 11 races in the category and it is powered by CFH Superchargers and presented by Shelton Insurance.

It’s also the second of five races in Pro Mod’s Road to the Championship and with an Indy victory on the line, it doesn’t get much bigger than the world’s biggest and most prestigious drag race.

“Pro Mod has been a major part of CFH for more than 20 years, so having the opportunity to support the class at Indy is something that means a lot to us,” said Dave Richardson and Kevin Lusk. “Our focus has always been on developing products that perform at the highest level, whether that’s in Pro Mod, Funny Car or Top Fuel. We’re excited to be part of the U.S. Nationals and to support the racers and teams who continue to push these cars forward.”

Mike Stavrinos is the defending event winner, as the standout picked up his first U.S. Nationals victory a year ago. Stavrinos is in the thick of the championship mix again this year and is currently second in points, 13 behind leader Derek Menholt.

Kevin Rivenbark opened the Road to the Championship with a victory in Norwalk, jumping to ninth in points. He’ll be one of the drivers to watch in a loaded 20-plus car Pro Mod field in Indy.

Billy Banaka is third in points, just 16 points behind Menholt, while Justin Bond is fourth and 32 points out of first. Lyle Barnett and Jason Collins are both tied for fifth, with Stan Shelton, Mike Thielen and reigning world champion J.R. Gray still firmly in the title conversation as part of a loaded Indy field.

The JBS Equipment NHRA Pro Mod Drag Racing Series presented by Elite Motorsports features one qualifying round at 5:20 p.m. ET on Friday, two qualifying rounds at 11:30 a.m. and 2:50 p.m. on Saturday and the final round of qualifying at 11:10 a.m. on Sunday. The first round of eliminations is slated for 5 p.m. ET on Sunday. A qualifying session from both Friday and Saturday, action on Sunday and a round of eliminations on Monday will be broadcast for free on NHRA’s YouTube page. Fans can subscribe to the channel to be notified when the class goes live on NHRA’s YouTube page.

To purchase tickets to the 72nd annual Cornwell Quality Tools NHRA U.S. Nationals, fans can visit www.NHRA.com/tickets. Children 12 and under are admitted free. For more information about NHRA, visit www.NHRA.com.


About CFH Superchargers

CFH Superchargers has been deeply involved in high-performance drag racing for more than two decades, supporting Pro Modified competition through engine development and roots supercharger design. The company also produces superchargers and supercharger components for Funny Car and Top Fuel applications. Dave Richardson and Kevin Lusk, owners of CFH Superchargers, said the U.S. Nationals partnership provides an opportunity to support a category that has been an important part of the company’s history.

Shelton Insurance continues its support of NHRA Pro Mod and will share key event branding with CFH, including windshield branding across the Pro Mod field and trackside exposure.

For CFH, the Indy partnership is also an opportunity to reinforce its position within some of drag racing’s highest-horsepower categories and connect directly with racers and fans at NHRA’s most prestigious event.

For more information about CFH Superchargers, call (256) 728-3169 or email molly@cfhsuperchargers.com.

About NHRA

NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 20 national events featuring the NHRA Mission Foods Drag Racing Series and NHRA Lucas Oil Drag Racing Series, as well as the JBS Equipment NHRA Pro Mod Drag Racing Series presented by Elite Motorsports and NHRA Flexjet Factory Stock Showdown™ at select national events. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and NHRA Street Legal™. NHRA also offers the NHRA Jr. Street® program for teens and the Summit Racing Jr. Drag Racing League® for youth ages 5 to 17. With more than 100 Member Tracks, NHRA allows racers to compete at a variety of locations nationally and internationally. NHRA’s Youth and Education Services® (YES) Program reaches over 30,000 students annually to ignite their interest in automotive and racing related careers. NHRA’s streaming service, NHRA.tv®, allows fans to view all NHRA national events as well as exclusive features of the sport. In addition, NHRA owns and operates three racing facilities: Gainesville Raceway in Florida; Lucas Oil Indianapolis Raceway Park; and In-N-Out Burger Pomona Dragstrip in Southern California. For more information, log on to www.NHRA.com, or visit the official NHRA pages on Facebook, Instagram, Twitter, and YouTube.

Ryan Preece Makes Keyboard Warriors Eat Their Words

DAYTONA BEACH, FLORIDA - AUGUST 29: Ryan Preece, driver of the #60 Kroger/OIKOS Ford, celebrates with the checkered flag after winning the NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway on August 29, 2026 in Daytona Beach, Florida. (Photo by James Gilbert/Getty Images)

Connecticut Racer Silences Critics, Now Looks to Stun Sport

DAYTONA BEACH, Fla. (September 3, 2026) – It’s been Ryan Preece vs. the world for much of 2026.

Whether “the world” knows it’s involved in the skirmish remains unclear.

Either way, Preece seems perfectly comfortable playing the underdog role.

After spending much of the 2026 season battling the Chase cutline, a 25-point NASCAR penalty, and, according to Preece, an army of “keyboard warriors,” the No. 60 RFK Racing Ford did what it needed to do Saturday night at Daytona International Speedway: Win.

“Two years ago, there were a lot of keyboard warriors saying I was nothing… Well, we just kicked their butts tonight.”

When reports surfaced in August 2024 that RFK Racing was considering Preece for a potential third NASCAR Cup Series entry, the NASCAR corner of Reddit responded with all the warmth and optimism you’d imagine.

“Preece will never exceed expectations. Never has, never will.”

“Seriously, PREECE?? This has to be a joke.”

“No one gets regurgitated upward like Ryan Preece.”

Preece’s us-against-the-world campaign hasn’t been limited to just the internet though.

Even the sanctioning body threw a haymaker. The sanctioning body fined Preece $50,000 and assessed a 25-point driver penalty for intentionally wrecking Ty Gibbs. Preece appealed the penalty, which was upheld by the National Motorsports Appeals Panel.

When asked for his thoughts on the appeal process a few days later, Preece kept his response brief.

“It doesn’t matter what I think,” Preece said.

And because nothing says “moving on” quite like commemorative merchandise, “Don’t Hit the Button” T-shirts followed.

Following the penalty drama, Preece caught a stray even before making the Chase.

While discussing the battle around the Chase cutline on Inside the Race, NASCAR analyst Kyle Petty offered his take on the annual attention surrounding the bubble.

“I’m going to be the bad guy here. I don’t care,” Petty said. “We spend so much time talking about the bubble every freaking year. That’s all we talk about … bubble, bubble, bubble. And as soon as we get to the playoffs, we never mention those guys again.”

As if the keyboard warriors and NASCAR weren’t enough, Preece has history to contend with, too.

No driver has started the postseason lower than ninth in the standings and gone on to win the NASCAR Cup Series championship.

Fortunately, being told the odds are against him appears to be exactly Preece’s thing.

“We’re going to do our best to be a contender and be a part of the battle that Kyle Petty thinks even if you’re 16th in the Chase, you can’t be a part of,” Preece said after winning at Daytona.

Believe in him or doubt him, Ryan Preece has already made a few keyboard warriors eat their words… so watch him and whatever rocket ship RFK Racing can build this Sunday evening, September 6, during the Cook Out Southern 500 at Darlington Raceway (5 p.m. ET on USA Network, MRN and SiriusXM NASCAR Radio).

About NASCAR    

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

RILEY HERBST JOINS LEGACY MOTOR CLUB AS DRIVER OF THE NO. 84 TOYOTA CAMRY XSE FOR 2027 NASCAR CUP SERIES SEASON

STATESVILLE, N.C. – (September 3, 2026) LEGACY MOTOR CLUB announced today that Riley Herbst will join the organization as the driver of the No. 84 Toyota Camry XSE for the 2027 NASCAR Cup Series season in a multi-year deal. Herbst brings his longtime partner Monster Energy with him, who will serve as a primary partner throughout the season.

“I’m excited to join LEGACY MOTOR CLUB and drive the No. 84,” said Riley Herbst. “My career has been a journey with a lot of highs and a lot of lows, and I’ve learned every step of the way — from my crew chiefs, my mentors, and my family. This new chapter is another opportunity to learn and grow in the NASCAR Cup Series, and I’m grateful for the chance to help Jimmie continue to build what LEGACY is becoming.”

Herbst made his NASCAR Cup Series debut at the 2023 DAYTONA 500, where he earned a strong 10th-place finish. He went on to compete in additional Cup Series races in 2023 and 2024 before being promoted to a full-time role in the Cup Series for the 2025 season.

“My first two seasons in the Cup Series have taught me a great deal,” Herbst continued. “Every driver goes through a learning curve, and the move to LEGACY MOTOR CLUB is another step forward in that process. There is still plenty ahead of me, and I’m looking forward to taking it on.”

LEGACY MOTOR CLUB co-owner Jimmie Johnson shares a natural connection with the Herbst family that extends beyond the racetrack. Johnson’s own career began in the off-road racing world before he became a household name in NASCAR — a path not unlike Herbst’s own journey.

“I have watched Riley grow as a driver, and I know what he is capable of,” said Jimmie Johnson, co-owner of LEGACY MOTOR CLUB. “The connection our families share through off-road racing made this feel like a natural fit from the start. I am excited to give him a home where he can continue to develop and show what he can do in the Cup Series.”

Joining Herbst at LEGACY MOTOR CLUB is Monster Energy, the brand that has been with him throughout his rise through the NASCAR ranks. Monster Energy first came aboard during Herbst’s part-time schedule in the 2019 O’Reilly Auto Parts Series season and has remained a constant presence through three series wins and his first two seasons in the NASCAR Cup Series.

“Riley and the entire Herbst Racing family have been a big part of Monster Energy’s racing history,” said Mitch Covington, Chief Partnership Officer of Monster Energy. “Riley is continuing a racing legacy that his grandfather, dad, uncles, and cousins have all been such a big part of, and all have represented Monster so well across the board for almost 20 years. We look forward to this new relationship, and we’re happy to team up with Jimmie Johnson and LEGACY MOTOR CLUB.”

Bel US, home to GoGo squeeZ® and The Laughing Cow®, will continue their newly announced partnership with Herbst in 2027, after debuting this season. They will make several appearances featuring their on-the-go snack brands on the No. 84 Toyota Camry XSE throughout next year.

The Las Vegas native first entered the NASCAR scene in 2016 in the NASCAR K&N Pro Series West. He made his O’Reilly Auto Parts Series debut at Iowa Speedway in June 2018 with Joe Gibbs Racing, finishing sixth. Herbst became a full-time driver in the series in 2020 before moving to Stewart-Haas Racing in 2021, where he continued to develop for four seasons. In total, he collected three wins, 36 top-fives, and 88 top-10s in the O’Reilly Auto Parts Series, including his first victory in October 2023 at his home track of Las Vegas Motor Speedway, followed by wins at Indianapolis in July 2024 and Phoenix Raceway in the November 2024 season finale.

Herbst comes from a legendary racing family with deep roots in off-road racing. For the past few years after the NASCAR season has ended, Herbst has returned to his roots to race the Baja 1000 in his family’s truck with his father Troy and his cousins. He won the Spec Truck Class on three different occasions. The younger Herbst began his own racing career at the age of five, progressing through karts, Legend cars, Speed Trucks, and Super Late Models before making his way into NASCAR.

Herbst will make his LEGACY MOTOR CLUB debut in 2027 at Daytona International Speedway, as he enters his third full-time season in the NASCAR Cup Series.

ABOUT LEGACY MOTOR CLUB: (LEGACY MC) is a premier auto racing organization owned by seven-time NASCAR Cup Series champion and 2024 NASCAR Hall of Fame inductee, Jimmie Johnson and Knighthead Capital Management, LLC. Drawing from a rich tradition of success, LEGACY MC is dedicated to pushing the boundaries of motorsport and setting new standards of excellence. The CLUB competes under the Toyota Racing banner in the NASCAR Cup Series with the No. 43 Toyota Camry XSE piloted by Erik Jones and the No. 42 Toyota Camry XSE driven by John Hunter Nemechek. The No. 84 Toyota Camry XSE driven by Riley Herbst will debut full time in the 2027 season, while Johnson will make his final NASCAR Cup Series start at the 2027 DAYTONA 500 in the No. 48 Toyota Camry XSE. With NASCAR legend and Hall of Famer Richard Petty, “The King”, serving as CLUB Ambassador, LEGACY MC blends timeless racing traditions with a new forward-thinking vision. As an inclusive community for motorsport enthusiasts, LEGACY MC honors both its storied past and the promising future of its members, always striving for victory and championship glory at the pinnacle of NASCAR competition.

ABOUT MONSTER ENERGY: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it’s the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.

NASCAR at Darlington Raceway Weekend Schedule

The NASCAR Cup Series and the NASCAR O’Reilly Auto Parts Series head to Darlington Raceway this weekend. The O’Reilly Auto Parts Series Fleetio 200 kicks off the weekend on Saturday at 7:30 p.m. ET on the CW Network. Then on Sunday, the Cup Series Cook Out Southern 500 begins at 5:00 p.m. on the USA Network.

Cook Out Southern 500 Logo

Cup Series Notes for Darlington Raceway:

This weekend’s race will be the 77th running of the Southern 500, the 131st Cup Series race held at the track, and the seventh time Darlington has hosted a Chase race, and the sixth time it’s hosted the opening race.

In March, the race had four caution flags, the fewest since March of 1999. Also, Tyler Reddick captured the pole with a lap of 169.152 mph, and Reddick also won the race after early brake and electrical issues to lead 77 laps en route to his win.

Denny Hamlin (3) and Chase Briscoe (2) are the only repeat winners in the last 13 races. Briscoe led 309 laps in last year’s race, the most in a race since Dale Earnhardt led 335 laps in April of 1986. If Briscoe wins again, he will join Jeff Gordon (with four straight between 1995-98) as the only drivers to win three consecutive Southern 500s.

NASCAR O’Reilly Auto Parts Series Notes for Darlington Raceway:

Fleetio 200 Logo

This is the 72nd NASCAR O’Reilly Auto Parts Series race since the inaugural race in 1982, and Darlington has hosted an O’Reilly Auto Parts Series race every year since 1982.

Justin Allgaier (4) and Brandon Jones (2) are the only past Darlington winners in the field, with Allgaier winning four of the last 10 races. In March, Allgaier made the outside lane work on the final restart of the race and pulled away from Brandon Jones to win the Sport Clips Haircuts VFW Help a Hero 200 at Darlington.

Four of the last seven Stage 1 winners went on to win the race, and only two of the 15 Stage 2 winners went on to win the race.

The driver to lead the most laps went on to win four of the last eight races, three of the last 12 Darlington races featured a last-lap pass for the win, and four of the last 10 races went to overtime.

The Weekend Schedule for Darlington Raceway:

Darlington Raceway Logo

Race Length: 501.32 Miles (367 laps)
Stage 1 & 2 Length: 115 Laps (each)
Final Stage Length: 137 Laps

SATURDAY, SEPTEMBER 5

1:30 PM – 2:20 PM: NOAPS PRACTICE
2:35 PM – 3:30 PM: NOAPS QUALIFYING (IMPOUND)
4:00 PM – 5:00 PM: NCS PRACTICE TRACK HOT
5:10 PM – 6:00 PM: NCS QUALIFYING
7:00 PM: NOAPS FLEETIO 200 DRIVER INTRODUCTIONS ON THE CW NETWORK
7:30 PM: NOAPS FLEETIO 200 RACE (STAGES 45/90/147 LAPS = 200.8 MILES) ON THE CW NETWORK

SUNDAY, SEPTEMBER 6

4:20 PM: NCS COOK OUT SOUTHERN 500 DRIVER INTRODUCTIONS ON THE USA NETWORK
5:00 PM: NCS COOK OUT SOUTHERN 500 RACE (STAGES 115/230/367 LAPS = 501.32 MILES ) ON THE USA NETWORK

*All times are Eastern. NASCAR Cup Series (NCS), NASCAR O’Reilly Auto Parts Series (NOAPS)

Jordan Anderson Racing Bommarito Autosport NASCAR O’Reilly Auto Parts Series Race Preview – Darlington

Jordan Anderson Racing Bommarito Autosport
NASCAR O’Reilly Auto Parts Series Race Overview – Darlington Raceway; September 3, 2026

Track: Darlington Raceway
Race: Fleetio 200
Date/Broadcast: Saturday; September 5, 2026 7:30 P.M. ET
TV: CW Network, ESPN Unlimited
Radio: Motor Racing Network – Check Local Listings for affiliate, and SiriusXM NASCAR Channel 90
Social Media: Jordan Anderson Racing Bommarito AutoSport; Facebook, Instagram, and X

Racing Against the Lady in Black – Jordan Anderson Racing Bommarito Autosport

Ready to Race at Darlington Raceway

Darlington, SC. (September 3, 2026) – Jordan Anderson Racing Bommarito Autosport returns to Darlington, South Carolina for the running of the Fleetio 200 at Darlington Raceway.

The 1.366 mile track is one of stock car racing’s most historic racing venues, dating back back to the early days of NASCAR in the 1950s. The track nicknamed “The Track Too Tough to Tame” features two distinct set of corners that differ in shape with a slick surface. This will make car handling vital to navigating traffic and running a clean race.

The team will field three Chevrolets this weekend: Jeb Burton in the No. 27 Capital City Hauling and Towing Chevrolet, Blaine Perkins in the No. 31 Werner Enterprises Chevrolet, and Daniel Dye in the No. 32 Champion Container Chevrolet.

Jeb Burton heads to Darlington Raceway sitting 21st in the NASCAR O’Reilly Auto Parts Series (NOAPS) points standings. The driver from Halifax, Virginia looks to build on some momentum after a strong race in Daytona, FL that saw him capture his 50th career top-10 finish in NOAPS, as well as gain many valuable points in the process. Burton will have longtime partner of Jordan Anderson Racing Bommarito Autosport, Capital City Hauling and Towing, on his No. 27 Chevrolet.

“I’m excited to get to Darlington this weekend, as my family’s got a lot of history there. We’re looking forward to trying to get another top-10 for our team or at least another top-15. Appreciate Capital City Hauling and Towing coming on board and thankful for their support.”

Blaine Perkins returns to Darlington, SC following a solid run at Daytona International Speedway, in which he finished 15th while gaining two stage points. Perkins will be sporting a new paint scheme this weekend at Darlington Raceway, featuring Werner Enterprises’ new hiring initiative, “Drive Werner.”

If interested in applying for a position with Werner Enterprises, visit jobs.werner.com for more information.

“Really looking forward to getting to Darlington this week. We didn’t have the best showing there in the spring, so we are determined to right the ship with a strong run this weekend. Appreciate Werner Enterprises and their support. We have a nice new scheme with them this weekend, highlighting their ‘Drive Werner’ program, so hopefully we can give them a good showing on Saturday.”

Daniel Dye prepares to make his second start with Jordan Anderson Racing Bommarito Autosport this weekend in Darlington, SC. The Deland, FL native is eager to return to the race track after being involved in an on-track incident the previous weekend, that saw him forced to retire early from the race. Dye has two top-10 finishes on intermediate style race tracks, and looks to add a third to his resume.

“I’m looking forward to getting to getting to Darlington this weekend. Our race ended pre-maturely last week, so just really eager to get behind the wheel again. Hopefully we can put on a good performance for Jordan, this being his home race and all. Just appreciate him, John Bommarito, and all of our partners for supporting our program. Hopefully, we put together a strong, clean race and gain some valuable points to keep this No. 32 car in the top-20 in owner points.”
About Jordan Anderson Racing Bommarito Autosport

Jordan Anderson Racing Bommarito Autosport was built from the ground up, fueled by passion, persistence, and a bold vision for what an independent NASCAR team could become. Founded by driver and owner Jordan Anderson, the organization has grown from a grassroots operation hauling a single truck across the country into a competitive multi-car NASCAR O’Reilly Auto Parts Series team through a pivotal partnership with St. Louis automotive dealer John Bommarito. Along the way, the team has earned wins, poles, and a reputation for grit, growth, and opportunity within the NASCAR garage. Today, Jordan Anderson Racing Bommarito Autosport is investing in talent, innovation, and culture to challenge the status quo and build a new kind of racing legacy.

Get your Jordan Anderson Racing Bommarito AutoSport merchandise at the all new official team store! Visit jordanandersonracing.com to place your order today!

What Every Amazon FBA Seller Should Know About Post-2025 Customs Compliance

Amazon FBA sellers who built their businesses between 2018 and 2024 operated inside a customs environment that no longer exists. Shipments under $800 cleared duty-free through Section 321. Chinese-origin inventory faced Section 301 tariffs but with routing workarounds. Amazon handled some prep services at fulfillment centers. Non-resident importer of record structures worked with minimal scrutiny. The compliance overhead was real but manageable, and it stayed roughly consistent for years.

That environment collapsed across 2025 and 2026. If you are running an FBA business today or planning to launch one, the customs and compliance framework you need to understand is fundamentally different from the one that shaped almost every Amazon seller guide written before 2025.

This is a practical read on what has actually changed, what is coming through the end of 2026, and what compliant FBA sellers are doing about it.

Amazon Will Not Be Your Importer of Record. Ever.

Start here because this is the most consequential single fact about FBA importing, and it is also the most misunderstood.

Amazon will not act as the Importer of Record on any FBA shipment, of any size or value, from any country, for any product. This has never been Amazon’s policy and it is not their policy in 2026. Amazon stores your inventory, fulfills your orders, and handles the retail side of the transaction. Amazon does not handle the customs side.

The Importer of Record is the party legally accountable for the imported goods at the border. The IOR files the customs entry, pays duties and taxes, and takes responsibility for the accuracy of the declaration. When your container reaches a U.S. port, someone has to be named as IOR on the entry documentation. That someone is not Amazon.

For U.S.-based FBA sellers, the IOR is typically the seller’s own U.S. business entity. For international FBA sellers, the IOR question is more complicated and getting more complicated in 2026.

The Section 321 Suspension Has Ended the Old Playbook

Section 321 was the de minimis provision that allowed shipments valued at $800 or less to enter the U.S. duty-free with minimal paperwork. A generation of Amazon sellers built businesses around this framework. Direct-from-China dropshipping models worked because Section 321 removed the tariff exposure. Small-batch inventory replenishment through express couriers cleared without formal entry filing. Consolidated shipments organized under specific structures managed to stay under the threshold.

Executive Order 14256 removed de minimis treatment for goods originating in China and Hong Kong on May 2, 2025. Executive Order 14324 extended the suspension globally on July 30, 2025. Universal suspension took full effect on August 29, 2025. The One Big Beautiful Bill Act signed on July 4, 2025, contains a provision permanently eliminating Section 321 for all countries effective July 1, 2027. On February 20, 2026, a Continuing Suspension Executive Order extended the current environment indefinitely.

The practical effect for FBA sellers is that most commercial FBA shipments now require formal customs entry with duties paid, even when the shipment value is under $800, even for consolidated small parcels, and even for express couriers that historically cleared everything through Section 321 pathways.

For sellers who priced their catalog assuming zero duty exposure on inbound inventory, this has been a margin-crushing shift. For sellers who built their fulfillment models around direct-to-consumer international shipping under Section 321, the model itself has broken.

Executive Order 14411 Is Reshaping IOR Rules Through Late 2026

The regulatory environment is not settled. On June 3, 2026, President Trump signed Executive Order 14411, titled “Strengthening Customs Enforcement.” The order directs Customs and Border Protection to overhaul the framework governing who may act as importer of record. Implementation deadlines run from 45 days for legislative recommendations through 180 days for the full overhaul of importer eligibility, placing effective implementation between September and late November 2026.

Several elements of the executive order matter directly for FBA sellers:

A formal category of “foreign importer of record” is being defined, with treatment separate from and more restrictive than U.S. IORs. To qualify as a U.S. IOR after implementation, an entity must be organized under U.S. law, be located in the United States, and have specific characteristics that shell company structures cannot satisfy.

Minimum bond coverage requirements are increasing. Foreign IORs will face higher bond requirements than the historical minimums, with the specific numbers pending implementation.

Disclosure requirements are expanding. Importers will need to provide more information about ownership, beneficial control, and business operations at the point of establishing IOR status.

A “CBP good standing” requirement is being established as a prerequisite for IOR eligibility, with implications for importers with prior compliance issues.

If you are an international seller using an offshore or shell entity as your FBA IOR, the arrangements that worked in early 2025 are unlikely to survive into 2027. Sellers should be evaluating their IOR structures now rather than waiting for the November implementation window.

Amazon Ended Prep and Labeling Services on January 1, 2026

A separate operational change that compounds the customs shift: effective January 1, 2026, Amazon stopped offering prep and item labeling services for U.S. FBA shipments. This includes FNSKU labeling, bagging, taping, and other prep functions that Amazon historically performed at fulfillment centers.

The consequence is that every unit arriving at an Amazon fulfillment center must be fully prepped and labeled before it enters Amazon’s network. Non-compliant shipments can be rejected, returned, or disposed of at the seller’s expense.

For inbound freight from overseas, this means the factory or a mid-point prep facility has to handle labeling before the shipment reaches the U.S. For sellers who previously relied on Amazon’s prep services, the operational adjustment has been significant. Prep centers in the U.S. and in bonded warehouses have grown in relevance as an intermediate step between factory and fulfillment center.

The 2026 Tariff Stack on Chinese-Origin FBA Products

For FBA sellers sourcing from China, the tariff math has changed substantially. A typical 2026 tariff stack on a consumer product looks like this:

  • MFN duty at the applicable HTS rate: varies by product, often 0% to 8%
  • Section 301 tariff: 25% on List 3 goods, 7.5% on List 4A, covering a large share of consumer categories
  • Section 122 bridge tariff: 10% on Chinese-origin goods, activated February 24, 2026
  • Merchandise Processing Fee (MPF): 0.3464% of value for formal entry, minimum $32.71, maximum $634.62
  • Harbor Maintenance Fee (HMF): 0.125% for ocean shipments

The combined effective duty on Chinese-origin consumer products typically lands in the 35% to 45% range. For a $12 wholesale product that historically cleared duty-free under Section 321, the duty exposure alone can now exceed $4 per unit. Add the MPF, broker fees, and the formal entry process, and the landed cost math for Chinese-sourced FBA products has fundamentally shifted.

Sellers who priced their catalog assuming zero duty exposure have been absorbing the added cost through some combination of margin compression, retail price increases, and sourcing shifts.

Sourcing Shifts That Are Actually Working

The response to the 2026 tariff environment is not uniform, but several patterns are visible across successful FBA operators.

Mexico under USMCA preferential treatment is absorbing meaningful volume. Goods originating in Mexico that qualify under USMCA rules of origin can enter the U.S. at zero MFN duty. For products with viable Mexican manufacturing, this is the largest available cost differential compared to Chinese-origin sourcing.

Vietnam, Thailand, India, and Malaysia are absorbing volume in categories where Chinese origin faces the highest Section 301 exposure and USMCA-qualifying Mexican production is not viable. These origins avoid the Section 301 layer entirely, though they face standard MFN duty and potentially other tariffs depending on USTR’s ongoing Section 301 investigations into non-China trading partners.

Diversification rather than replacement is the more common pattern. Rather than fully abandoning Chinese suppliers, sellers are adding second-source suppliers in alternate origins to hedge against continued tariff volatility. This gives operational flexibility while preserving established Chinese supplier relationships for products where the cost differential still works.

Domestic prep and fulfillment infrastructure has grown. Instead of shipping individual units from China directly through Section 321, sellers are increasingly consolidating inbound freight to U.S. prep centers, handling FBA-specific labeling and packaging domestically, then sending inventory to Amazon fulfillment centers. This model always had advantages that Section 321 masked. The math is now unambiguous.

Customs Bonds and Formal Entry Requirements

Any commercial shipment above $2,500 in declared value requires formal entry, and formal entry requires a customs bond. Most FBA inventory shipments cross the $2,500 threshold easily, so bond posting is now a standard operational requirement rather than an occasional consideration.

Two bond structures exist:

Single Transaction Bond covers one specific shipment. Cost varies with shipment value and typically runs a few hundred dollars per shipment. Practical for infrequent importers or specific one-time shipments.

Continuous Bond covers all imports over 12 months. The standard $50,000 continuous bond costs approximately $500 to $1,000 per year depending on the importer’s transaction volume and risk profile. This is the standard structure for sellers importing more than 10 to 15 shipments per year that require bonds.

Executive Order 14411 is expected to increase minimum bond requirements for foreign IORs when implementation takes effect, so international sellers should anticipate higher bond costs by late 2026.

Bond acquisition typically happens through a customs broker or a surety company. The application process is straightforward but requires establishing importer identity through CBP Form 5106 and completing the underwriting on the bond itself. The realistic timeline from application to active bond is one to three weeks depending on documentation completeness.

The Non-Resident Importer Path for International FBA Sellers

International FBA sellers who do not have a U.S. business entity can still act as importer of record under the Non-Resident Importer framework. The mechanics work as follows:

CBP Form 5106 establishes the non-resident importer identity with CBP. The form captures basic business information and creates an importer number that appears on entry documentation.

A U.S. customs broker files entries on behalf of the non-resident importer. The broker holds a power of attorney authorizing them to act on the importer’s behalf and manages the practical entry filing through the Automated Commercial Environment.

A customs bond covers the non-resident importer’s duty and tax obligations to CBP. As noted above, the bond requirements for foreign IORs are expected to increase under the implementation of Executive Order 14411.

For international sellers, working with a licensed U.S. customs broker who understands both the FBA operational environment and the non-resident importer framework is not optional. It is the practical mechanism through which non-U.S. entities can act as IOR at all. For a comprehensive overview of what U.S. customs brokerage support covers for FBA and other commercial imports, Clearit USA’s customs brokerage services are a useful reference for Amazon sellers.

Common Mistakes That Are Costing FBA Sellers Money in 2026

Several patterns of avoidable loss appear consistently across FBA sellers who did not adapt to the post-2025 environment.

Assuming Section 321 still works. Some sellers, particularly those who set up their supply chains before 2025 and have not actively reviewed the environment, are still trying to route inventory under Section 321 pathways. These attempts either fail at the border or result in eventual CBP verification action.

Naming Amazon as IOR on customs documentation. This does not work and results in shipment rejection. It has never worked and it does not work in 2026. Every FBA seller needs an IOR that is not Amazon.

Using an offshore shell entity as IOR. Structures that worked with minimal CBP scrutiny in 2020 or 2022 are increasingly failing under 2025 and 2026 enforcement, and Executive Order 14411 is on track to make many of these structures unworkable by late 2026.

Misclassifying HTS codes to reduce duty. The savings from misclassification look attractive until the CBP verification arrives. Verifications can reach back four years. When they find misclassification, the importer owes back duties plus interest plus penalties.

Undervaluing invoices to reduce duty and MPF. This creates immediate legal exposure. CBP has data from multiple sources and can identify undervaluation quickly.

Not maintaining records. CBP audits have increased across 2025 and 2026. Importers should retain all import documentation, invoices, communications, and supporting materials for at least five years. Sellers who cannot produce documentation face default treatment that goes against them.

Ignoring Amazon’s post-January 2026 prep requirements. Shipments arriving unprepped are rejected. The cost of rejection typically exceeds the cost of prep by a significant margin.

What Compliant FBA Sellers Are Actually Doing

The FBA operators who are handling the new environment successfully share several patterns.

They engaged a licensed customs broker before the environment shifted, or they engaged one quickly when it did. They rely on the broker for HTS classification, entry filing, bond management, and CBP correspondence. The broker relationship is treated as an operational function, not as a specialized service to call in when problems arise.

They established U.S.-based IOR structures where practical. For international sellers, they set up compliant Non-Resident Importer arrangements with appropriate bond coverage and CBP documentation.

They diversified sourcing to reduce Chinese-origin concentration. Not necessarily eliminating Chinese suppliers, but reducing the percentage of catalog that faces the full tariff stack.

They incorporated duty and compliance costs into their catalog pricing decisions rather than absorbing the increase as margin compression indefinitely. This has meant retail price increases in most cases, calibrated to market tolerance.

They built prep and labeling into their inbound freight operations rather than relying on Amazon’s discontinued services. Some do this at the factory, some at prep centers in China, Mexico, or the U.S. depending on geography and volume.

They maintain contemporaneous documentation for every shipment. Commercial invoices, packing lists, HTS classifications, origin certifications, and correspondence are all filed and retrievable.

The Bottom Line

The Amazon FBA business model has not disappeared. It has become more operationally sophisticated. The margin structure requires more careful pricing. The compliance overhead is genuinely higher than it was in 2023 or 2024. The regulatory environment continues to shift through 2026 and into 2027.

Sellers who treat customs compliance as a strategic function rather than an afterthought are the ones building durable FBA businesses in the current environment. The customs broker relationship, the IOR structure, the bond posting, the HTS classification discipline, and the documentation practices are not overhead. They are the operational foundation on which every FBA shipment moves.

If you are running an FBA business today, the practical questions to ask yourself before your next inbound shipment are these: Who is my IOR on paper, and does the structure comply with the emerging Executive Order 14411 framework? Do I have a customs bond in place appropriate to my import volume? Are my HTS classifications defensible if CBP verifies them next year? Are my inbound shipments prepped correctly for Amazon’s post-January 2026 requirements? Is my supplier concentration exposing me to tariff volatility I could hedge against?

The answers to those questions are the difference between an FBA business that scales in the 2026 environment and one that hemorrhages margin.

Importing Food and Beverages into Canada: A 2026 Guide to CFIA, SFCR, and CBSA Compliance

Food and beverages are among the highest-volume commercial import categories in Canada, and they are also among the most heavily regulated. Anyone bringing food across the border for commercial sale in 2026 operates inside a compliance framework that has three layers: the Canadian Food Inspection Agency for food safety and licensing, the Canada Border Services Agency for customs clearance and duty, and Health Canada for specific consumer product regulations that overlap the food category. All three agencies interact through automated systems, and getting any one of them wrong at the point of import means shipment rejection at the border.

This guide explains what Canadian food importers need to understand about the current regulatory environment, how the Safe Food for Canadians Regulations actually work in practice, how CBSA and CFIA cooperate on release decisions, and where importers most often run into problems.

What Counts as a Food or Beverage Under Canadian Law

Under the Safe Food for Canadians Act, food covers any article manufactured, sold, or represented for use as food or drink for human beings, including chewing gum, and any ingredient that may be mixed with food for any purpose. In practical import terms, this includes:

  • Meat and poultry products
  • Dairy products
  • Eggs and egg products
  • Fish and seafood
  • Fresh and processed fruits and vegetables
  • Honey and maple products
  • Manufactured foods including confectionery and snack foods, non-alcoholic beverages, grain-based foods, and baked goods
  • Prepared and packaged meals
  • Ingredients used in food manufacturing

Alcoholic beverages sit in a partially separate framework. Food additives have their own pathway. Schedule 1 foods under the SFCR are excluded from certain licensing requirements. Each of these categories carries different obligations, and the first step in any food import project is confirming which framework applies.

The Regulatory Framework in Plain Terms

Three federal agencies share authority over commercial food imports into Canada.

The Canadian Food Inspection Agency (CFIA) administers the Safe Food for Canadians Act (SFCA) and its regulations (SFCR). CFIA issues the Safe Food for Canadians (SFC) licence that most food importers need, enforces preventive control and traceability requirements, and operates the automatic verification systems that check licensing at the point of import.

The Canada Border Services Agency (CBSA) administers customs clearance, collects duties and taxes, and works with CFIA on release decisions through the Single Window Initiative. CBSA is the agency that physically stops shipments that fail CFIA verification.

Health Canada sets food safety policies, establishes standards for additives, contaminants, and nutrition labelling, and regulates specific product categories that sit at the boundary between food and other consumer goods.

Together, these three agencies produce a compliance environment where a single import shipment must satisfy licensing under CFIA, classification and duty under CBSA, and labelling and safety standards under Health Canada. Getting any one of them wrong triggers rejection.

The Safe Food for Canadians Regulations (SFCR)

The SFCR came into force on January 15, 2019, replacing several older regulatory frameworks including the Meat Inspection Act, the Fish Inspection Act, and the Canada Agricultural Products Act. The regulations are built on three foundational elements that apply to most commercial food importers.

Licensing. Most commercial food importers need a Safe Food for Canadians licence issued by CFIA. The licence must be obtained before the first import, not at the border. Importers who arrive at the border without a valid SFC licence for the specific commodity they are importing will have their shipment rejected.

Preventive Controls. Most licensed food businesses must develop and maintain a Preventive Control Plan (PCP) that identifies food safety hazards, documents preventive measures, establishes monitoring procedures, defines corrective actions, and specifies verification methods. The PCP is a written document that must be available for CFIA review.

Traceability. Licensed food businesses must maintain records that allow the food to be traced one step back to the supplier and one step forward to the immediate customer. This traceability layer is what enables CFIA to conduct recalls efficiently when contamination is identified.

Each of the three pillars applies to a broader universe of food businesses than most first-time importers expect. Licensing, in particular, applies to nearly every commercial food import into Canada.

Who Needs an SFC Licence

The SFC licence requirement rolled out in stages between 2019 and 2024. The current position is that most commercial food importers need a licence for the specific activity of “Importing Food” and for the specific commodities they intend to import.

Automatic verification, meaning that CFIA’s system automatically rejects import declarations without valid licences, has been active for the following commodities since March 15, 2021:

  • Meat and poultry products
  • Dairy products
  • Egg and egg products
  • Fish and seafood
  • Fresh and processed fruits and vegetables
  • Honey and maple products

Automatic verification for manufactured foods took effect on February 12, 2024. This covers confectionery, snack foods, non-alcoholic beverages, grain-based foods, baked goods, and similar products. Since that date, any import declaration for these products that does not include a valid SFC licence number is automatically rejected at the border.

A limited set of importers may not need an SFC licence. Food additives, alcoholic beverages, and Schedule 1 foods under the SFCR are outside the licensing requirement, though they remain subject to CBSA classification, duty treatment, and any applicable Health Canada requirements. The CFIA’s Automated Import Reference System (AIRS) is the authoritative reference for confirming licensing requirements for specific commodities.

How to Get an SFC Licence

The application process runs through the My CFIA online portal. Fax and email submissions are not accepted. Applicants create a My CFIA account, complete the application for the “Importing Food” activity, identify the specific commodities they intend to import, and pay the applicable fees.

The application requires several supporting elements:

  • Business identification and Canadian address (non-resident importers face specific requirements addressed below)
  • Description of the food commodities to be imported
  • Description of the intended activities
  • Details of the food safety systems in place
  • The Preventive Control Plan or attestation as applicable

Standard SFC licences are valid for two years. Renewal is required before expiration to maintain uninterrupted import authority. A lapsed licence causes shipments to be rejected until the licence is reinstated.

For most food importers, the SFC licence application takes several weeks to process. The realistic planning horizon is 30 to 60 days from application to licence issuance, assuming the application is complete and no additional information requests arise from CFIA.

Non-Resident Importer Considerations

Foreign food producers and distributors can import food into Canada as Non-Resident Importers, but the framework is more restrictive for food than for other product categories. To obtain an SFC licence as a non-resident, the business must operate a fixed place of business in a country that has a food safety system recognized as equivalent to Canada’s, and ship the food directly to Canada from that country.

The practical implication is that a U.S. food producer with a fixed place of business in the U.S. can generally obtain an SFC licence and act as the importer of record on Canadian food shipments. A business in a country without a recognized equivalent food safety system typically cannot serve as the Canadian importer of record for food and must work through a Canadian-based importer or licence holder.

For U.S. brands entering the Canadian market, the DDP fulfillment model (Delivered Duty Paid) allows the U.S. business to act as both seller and importer, absorbing the compliance work rather than placing it on the Canadian buyer. We covered this in detail in our guide to DDP shipping into Canada as a non-resident importer, and it is often the operational model that works best for foreign food brands establishing Canadian market presence.

HS Classification for Food and Beverages

Canadian food and beverage imports classify across a wide range of Harmonized System chapters, with the specific chapter determined by the type of food.

  • HS Chapters 1-5 cover live animals and animal products (meat, dairy, eggs, fish, other animal products)
  • HS Chapters 6-14 cover vegetable products (vegetables, fruits, coffee, tea, spices, cereals, oil seeds)
  • HS Chapter 15 covers animal and vegetable fats and oils
  • HS Chapters 16-24 cover prepared foodstuffs, beverages, and tobacco (meat preparations, sugar, cocoa, cereal preparations, vegetable preparations, beverages)

Within each chapter, specific headings determine the exact duty treatment. HS 2202 covers waters, including sparkling and flavoured waters, and non-alcoholic beverages. HS 2203 covers beer. HS 2204 covers wine. HS 0406 covers cheese and curd. HS 1905 covers bread, pastry, cakes, and biscuits.

The MFN duty on food and beverage imports varies significantly by classification. Some categories carry 0% MFN duty. Others carry rates of 5% to 20% or higher. Certain sensitive categories face over-quota tariffs that can exceed 200% for imports beyond established tariff rate quota thresholds.

Getting the classification right is not optional. A misclassified food product may end up with the wrong duty rate applied, but it may also end up with the wrong SFC licence commodity code, which triggers automatic rejection under the IID verification system even if the licence itself is valid.

Duty and Tariff Treatment

Food and beverage imports face the standard Canadian duty and tax framework plus several category-specific considerations.

MFN duty applies to food from most origins. Rates vary by commodity as noted above.

CUSMA preferential treatment eliminates or reduces duty for food originating in the U.S. or Mexico when origin requirements are met. For food, CUSMA rules of origin often require that the product be wholly obtained in a CUSMA territory or that specific processing steps occur there.

CETA preferential treatment provides duty-free or reduced-duty entry for many food products originating in EU member states, though several sensitive categories including dairy and certain meats have tariff rate quota systems that limit the volume of preferential treatment available.

CPTPP preferential treatment applies to food from Japan, Vietnam, Malaysia, Singapore, and other Pacific Rim countries when origin requirements are met.

Supply-managed commodities including dairy, poultry, and eggs face over-quota tariffs that are among the highest in the Canadian tariff schedule. Within-quota shipments enter at low or zero duty; over-quota shipments face rates that make commercial import uneconomic in most cases. Supply management is a major complexity for anyone importing these categories.

5% GST applies to nearly all commercial food imports. Basic groceries are typically zero-rated at the point of retail sale to consumers, but the GST calculation at the point of import applies broadly.

Bilingual Labelling Requirements

Food sold in Canada must carry bilingual English and French labelling. The requirement applies at the point of sale, not the point of import, but importers who bring in product without bilingual labelling need to arrange labelling before the product reaches the retail shelf.

Required bilingual information includes:

  • Product identity (common name)
  • Net quantity declaration
  • List of ingredients with allergen declarations
  • Nutrition Facts table
  • Date markings and storage instructions where applicable
  • Dealer name and address
  • Country of origin

Quebec’s Charter of the French Language creates additional requirements for products sold in Quebec, with French language elements required to be at least equally prominent to English elements. For food products, Quebec enforcement has historically been active.

Practical implementation typically involves either producing dual-language labels at the source, applying supplementary bilingual labels at a Canadian labelling facility, or importing under a labelling exemption agreement with CFIA. Each approach has cost and operational implications that should be evaluated at the sourcing decision stage rather than after the container arrives.

The Integrated Import Declaration and Border Verification

The Integrated Import Declaration (IID) is the electronic submission that consolidates CBSA customs data with CFIA regulatory data at the point of import. IID is submitted through the Single Window Initiative and is the mechanism through which CFIA automatically verifies SFC licence validity, commodity coverage, and specific import requirements.

For food imports, the IID must include the SFC licence number, the specific commodity being imported, and the activity for which the licence is issued (Importing Food, not Exporting Food). Getting any of these fields wrong causes automatic rejection, and the shipment cannot enter Canada until the declaration is corrected and resubmitted.

Common IID rejection reasons include:

  • Missing SFC licence number
  • Expired or suspended SFC licence
  • Licence not issued for the commodity being imported
  • Licence issued for wrong activity (Exporting Food instead of Importing Food)
  • Commodity code mismatch between IID and licence

The Release Prior to Payment framework under CARM affects how duty and tax collection is timed relative to release, but CFIA verification happens at release regardless of payment timing. We covered the mechanics of Release Prior to Payment in our earlier article on RPP under CARM, which is worth reading alongside this guide.

Specific Commodity Considerations

Several food categories have additional requirements beyond the general SFCR framework.

Meat and poultry require the country of origin to have a food safety system recognized as equivalent to Canada’s, and product must originate from establishments approved by the exporting country’s food safety authority. Meat inspection at the border can be extensive.

Dairy products face supply management with tariff rate quotas. Within-quota entry requires import permits issued by Global Affairs Canada.

Fresh fruits and vegetables are subject to Fresh Fruit and Vegetable Regulations under the SFCR, including specific grading and container requirements for many products.

Fish and seafood face specific labelling requirements including species identification and origin declarations.

Products under the Food and Drugs Act (FDA) including specific health claims, novel foods, and certain fortified products face additional Health Canada oversight beyond the standard CFIA framework.

Common Compliance Issues

The food import compliance issues that most consistently cause problems for Canadian importers include:

Licence timing. SFC licence applications take weeks. Importers who order product before securing the licence often face storage costs and shipment holds while the licence is obtained.

Commodity coverage. An SFC licence issued for one commodity does not cover other commodities. Importers who expand their product range must amend their licence before the new products can be imported.

Labelling non-compliance. Product that arrives without bilingual labelling cannot be sold at Canadian retail without remedial labelling. This becomes an expensive operational problem for large-volume imports.

HS classification errors. Misclassification affects both duty treatment and licence verification. Both can cause CBSA and CFIA rejections.

Supply-managed product without permits. Attempting to import dairy, poultry, or eggs without proper permits results in either massive over-quota duty exposure or shipment rejection.

PCP inadequacy. During CFIA inspections, importers whose Preventive Control Plan does not actually address the food safety hazards of the products they import face compliance action.

Common Questions About Canadian Food Imports

Do I need an SFC licence to import food into Canada? Most commercial food importers do. Automatic verification is now active for meat, poultry, dairy, eggs, fish and seafood, fresh and processed produce, honey and maple products, and manufactured foods. Food additives, alcoholic beverages, and Schedule 1 foods may be outside the licence requirement.

How long does it take to get an SFC licence? Realistic planning horizon is 30 to 60 days from a complete application through My CFIA. Renewals should be initiated well before the two-year expiration date.

Can a U.S. company be the importer of record for Canadian food imports? Yes, if the U.S. company has a fixed place of business in the U.S. (which has a recognized equivalent food safety system) and ships the food directly to Canada. The DDP fulfillment model often works well for foreign food brands.

Do food imports qualify for CUSMA duty-free treatment? Many do, when origin requirements are met. Dairy, poultry, eggs, and certain other supply-managed commodities have tariff rate quotas that limit preferential treatment.

What is the GST rate on imported food? 5% GST applies at the point of import for nearly all commercial food shipments. This is distinct from retail sale GST treatment where basic groceries are zero-rated.

What happens if my food shipment is rejected at the border? The shipment cannot enter Canada until the compliance issue is resolved. Storage costs accrue while the issue is addressed. Some issues can be corrected in hours; others require licence amendments that take weeks.

Do I need bilingual labels on imported food? Yes, if the product will be sold at Canadian retail. Bilingual labelling can be applied at source, at a Canadian labelling facility, or through arrangement with CFIA. The requirement is not optional.

Are food import counter-tariffs currently in effect on U.S. goods? No. The counter-tariffs that applied to U.S.-origin food products including orange juice, wine, spirits, beer, and coffee were removed effective September 1, 2025. Steel, aluminum, and specified automobile counter-tariffs remain in effect but do not affect food categories. Our guide to Canada’s counter-tariffs on U.S. goods covers this in detail.

The Bottom Line

Food and beverage imports into Canada work when the compliance side is treated as part of the sourcing decision rather than as paperwork to figure out after the freight is on the water. Get the SFC licence in place before the first order. Confirm HS classification at the sourcing stage. Verify CUSMA, CETA, or CPTPP eligibility for duty planning. Build bilingual labelling into the product from the start rather than at the Canadian warehouse. Maintain a Preventive Control Plan that actually addresses your food safety hazards.

The Canadian food import market rewards importers who do this work upfront. Retail shelves are competitive, margins are meaningful, and the demand for imported specialty foods continues to grow across Canadian consumer segments. The importers who struggle are the ones who treat compliance as a border problem rather than as a business planning problem.

As a digital customs brokerage service, Clearit Canada works with food importers, distributors, and Canadian-market DTC brands on the customs classification, CUSMA analysis, IID filing, and CBSA-CFIA coordination that a food import requires. The regulatory framework is real. The path through it is manageable when the compliance side is handled properly from the start.